Stories by Aly Saxe

If you don’t have your head in the cloud yet, it’s time to start. You won’t need any advanced tech skills; in fact, you’ve probably already used cloud-based tools like Docusign, SurveyMonkey or Google Drive for basic administrative needs. Most other cloud tools are just as intuitive and user-friendly, and some can help you take PR performance to another level.

Measuring PR is a hot topic. Talk to any PR or marketing leader and they want to know which campaigns are paying off, which influencers and reporters are driving engagement, and if their agency retainer is bigger than their ROI.

The problem, of course, is that most leaders aren’t sure how to find those answers. The intention to measure PR accurately is there, but the ability often isn’t.