Stories by Arthur Solomon, Acme

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Review: 2016 in Headlines That Young PR Pros Should Learn From

December 9th, 2016 by

As the year draws to an end, there are many lessons that young PR people should have learned from 2016 news reports that can apply to our business. Here’s a look back at the learning moments of the year that sprang from the headlines.

mum's the word

Mum’s the Word: How PR Pros Should Handle Privileged Information

August 5th, 2016 by

Always be careful of what you put in writing and what you say, in person or over the phone. With all the hacking going on it’s now more important than ever to remember that “mum’s the word.” Information not to be distributed to the media should never be discussed in public places and should only be discussed on a need-to-know basis.

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How Not to Tick Off Journalists: A Former Editor’s Advice

July 1st, 2016 by

Let’s face it: Journalists can get along without you. You can’t get along without them. Show respect by getting names correct, knowing the reporter’s beat and being familiar with the publication, not pestering editors about when a story will come out, not complaining about the coverage you get, and following these other tips.

Things a New A.E. Should Not Assume About Client Relationships

August 20th, 2013 by

Good client relations are just as important as good results (often more so) in your quest to climb the agency ladder.