Stories by Alex Parkinson

Corporations, particularly the largest ones, are increasing the demand on communications. In turn, PR pros need to augment their toolkits with a variety of digital skills, as well as analytical abilities, a new survey from The Conference Board says.

What are the best ways to get buy-in on social media from the C-suite? The Conference Board’s senior researcher Alexander Parkinson shares what he found as he conducted research for a recent report on the subject.