Stories by Assaf Kedem

A 5-Step Plan for Communicating With Employees at the Outset of a Crisis

October 20th, 2011 by

The "employees are your greatest asset" adage has even greater meaning in crisis communications scenarios. Here are five steps to help you manage the flow of communication to an organization’s workforce during a crisis.

Is It Bedtime for Using One’s Children as a Talking Point in Messages?

July 7th, 2011 by

President Obama isn’t the first politician to invoke his children in political discourse—but when is it appropriate?

Faceless Tactics

May 17th, 2011 by

Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition.