Author Archives: Assaf Kedem

A 5-Step Plan for Communicating With Employees at the Outset of a Crisis

Posted on 10/20/2011 by Assaf Kedem

The "employees are your greatest asset" adage has even greater meaning in crisis communications scenarios. Here are five steps to help you manage the flow of communication to an organization’s workforce during a crisis. | MORE »

Posted in Featured, Free Content | Comments Off

Is It Bedtime for Using One’s Children as a Talking Point in Messages?

Posted on 07/07/2011 by Assaf Kedem

President Obama isn’t the first politician to invoke his children in political discourse—but when is it appropriate? | MORE »

Posted in Featured, Free Content, PR Insiders | Comments Off

Faceless Tactics

Posted on 05/17/2011 by Assaf Kedem

Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition. | MORE »

Posted in Digital PR, Featured, Free Content, Media Relations, PR Insiders | Comments Off