Author Archives: Angela Jeffrey

AMEC’s Valid Metrics Framework: Magic Measurement Bullet?

Here’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI. | MORE »

Posted in Digital PR, Free Content, Measurement, Social Media, Subscription Content | 1 Comment

Tip Sheet: How to Choose a Monitoring & Measurement Firm

Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies. | MORE »

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Measurement Consolidation Looms Large at AMEC Conference in Lisbon

VMS’ Angela Jeffrey provides highlights from AMEC’s European Summit on Measurement. | MORE »

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