Author Archives: Andrew Hindes

Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results. | MORE »

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5 Steps to Crafting Perfect PR Pitches For your Small Business

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business. | MORE »

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5 Steps to Crafting Perfect PR Pitches For your Small Business

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business. | MORE »

Posted in Digital PR, Featured, Free Content, Media Relations | Comments Off

Writing Press Releases 101: Five Questions to Ask Before Typing a Word

You wouldn’t set out on a business trip without knowing where you were going and what you hoped to accomplish. Don’t start writing a press release before you’ve answered the five Ws. | MORE »

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Writing Press Releases 101: Five Questions to Ask Before Typing a Word

You wouldn’t set out on a business trip without knowing where you were going and what you hoped to accomplish. Don’t start writing a press release before you’ve answered the five Ws. | MORE »

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6 Things Steve Jobs Taught Us About Writing Press Releases

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases. | MORE »

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6 Things Steve Jobs Taught Us About Writing Press Releases

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases. | MORE »

Posted in Digital PR, Featured, Free Content, Media Relations, PR Insiders | 2 Comments

PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon. | MORE »

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PR With Benefits: What ‘Mad Men’ Can Teach Us About Writing Press Releases

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon. | MORE »

Posted in Digital PR, Featured, Free Content, Media Relations, PR Insiders | 5 Comments

7 Tips for Writing Headlines That Pop in a Journalist’s Inbox

Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes. | MORE »

Posted in Digital PR, Featured, Free Content, Media Relations, PR Insiders | 2 Comments