Stories by Andy Gilman

Crisis-Media-Training1

Tips and Tactics to Make Media Training Successful and Efficient

June 27th, 2016 by

In our nervous-twitch environment, PR execs who provide media training often face an executive or a team that has received coaching previously. These executives or team members know—or think they know—the basics and don’t want to waste time on Training 101. They are content- and results-focused and likely lack the PR knowledge about how the 3 P’s (preparation, practice and performance) can be the difference between a successful or unsuccessful interview.