Stories by Adriana Stan


United, Pepsi and Uber: Proof That PR Must Be Strategic Advisor to Brands

May 1st, 2017 by

PR is about advising top management and ensuring that ethical business practices, good judgment and transparency are not only communicated, but implemented and enforced, argues Adriana Stan, PR director for W magazine. If you are Uber, United or Pepsi these lessons are clear by now, she says.