Stories by Scott Livingston

Giving Your Stories a Sharper (and Bigger) Reach

September 29th, 2014 by

By blending the benefits of earned placement with the strengths of owned media, content marketing can provide a unique opportunity to engage with an audience.

Demonstrating PR’s Value to C-Suite Executives

September 29th, 2014 by

In our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality.

Growing Need to Break Down Silos

September 29th, 2014 by

Breaking out of these silos is the first step toward more effectively reporting ROI. Embracing more diverse sets of data is the second.

Abandon ‘Platform-First’ Approach to Social Media

September 29th, 2014 by

Much of the PR industry’s social media dialogue focuses on a platform-specific approach. However, I’m afraid that—amidst all these Facebook plans, Twitter strategies and Pinterest campaigns—PR executives and communicators have found themselves astray from truly strategic thinking.

Communicating on a Separate Plane

September 22nd, 2014 by

When the dust of generalizations settles, we’re left with a world where millennials have increasing purchasing clout, and are buying all their stuff through social media. That means that, with a strategic approach to social media management, PR professionals have a great opportunity to cultivate and grow millennials as customers.

How To Get Your Message Out at Events

September 22nd, 2014 by

While so much has changed, what clients and customers want when it comes to conferences hasn’t. They want the right people to hear their message. And, ultimately, they want that message to lead to more sales for their organization.

Managing Crises in a Ever-Chaotic World

September 22nd, 2014 by

In addition to rethinking how (and how often) we monitor for potential issues, how we organize to effectively manage crisis situations must also evolve. Issues management expertise is no longer sufficient to succeed in this environment.

Sharing Your Content Starts at Home

September 15th, 2014 by

While brand ambassadors are appealing to some companies because they appear more regulated, they simply aren’t authentic and therefore aren’t effective.

How To Give a Presentation in 9 Words

September 15th, 2014 by

A presentation isn’t about great-looking slides, it’s about ideas that attract people. Refine your point, work out what’s important and make it matter to the other person.

PR Pros Need Better Strategies to Handle Crises

September 15th, 2014 by

This year is no exception to the numerous PR crises that have been worsened by faulty actions of crises specialists and clients.