Author Archives: Hayes Roth

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About Hayes Roth

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Boosting Agency-Client Relationships

Responsible client management means maintaining an uncompromised view of what your client thinks about the service you’re performing. It seems obvious that identifying issues before they fester and explode makes a lot more sense than blindly assuming everything is copacetic.

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Beyond 140 Characters: Tips for Long-Form Writing

If you can’t say it in 140 characters or fewer, does it need to be said? It does. Public relations is not a 140-character profession.

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Two New Arrows for Your Public Relations Quiver

As the PR field continues to undergo dramatic change, communicators should consider how they can broaden their approach beyond traditional reporting and take advantage of face-to-face events and native advertising (or branded content).

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Tap Into a Different Creative Mindset

Agencies that recognize and embrace the strengths of their millennial team members are seeing a positive effect on the creative process.

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What Happens When All Trust Is Lost

While all organizations need some level of public trust in order to continue to operate, the American Red Cross and Uber are dealing with severe issues regarding trust and reputation.

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Integrity Critical in Owned Media Era

While many brands have invested heavily in owned-media, it’s not all rainbows and unicorns for PR teams looking to own the mantle of official corporate storytellers.

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Monetize Social Media Platforms

Businesses large and small are starting to invest increasingly high percentages of their promotional budgets in social media. A consensus on just how this social media investment impacts their top- and bottom-line revenue continues to be elusive, however.

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Going to a Cocktail Party Can Help Your PR Writing

On a basic level, the only thing PR professionals really want to be is heard. There are a few ways stories can be heard above the noise, cut through the droves of useless information and make their way in front of the eyeballs of the target audience.

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How to…Strategize for Mobile Apps

Whether for internal or external audiences, putting information and tools into the palms of your customers’ or employees’ hands seems to be a requirement. But is an app the best solution?

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Branded Content is Now Top Priority

In the drive to deepen stakeholder relationships, communicators continue to reengineer strategies to include more branded content as part of a paid-earned-owned media engagement strategy.

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