Author Archives: Katie Paine

avatar

About Katie Paine

PR News - Access Intelligence, LLC; 88 Pine Street - 5th Floor; New York, NY 10005; 212-621-4613

How to Boost Budget for PR Measurement

For years, the measurement experts, including me, have told you to spend 10 percent of your communication budget figuring out whether the other 90 percent is working. But that doesn’t really tell you how to allocate that 10 percent, nor does it cover all the scenarios. | MORE »

Posted in Free Content, freed up premium content, Internal Communication, Measurement, Subscription Content | Comments Off

Talent Triage: Finding and Training Tomorrow’s CCOs

There has been relatively limited effort by corporations, agencies and especially colleges and universities, to properly train the next generation of communications leaders as cross-functional, multi-disciplined marketing managers. | MORE »

Posted in Free Content, freed up premium content, Internal Communication, Subscription Content | Comments Off

How Social Media Is Altering IR/PR

Shareholders are the foundation of any publicly traded company, and communicating with them has changed dramatically because of the Internet and the social Web.
 | MORE »

Posted in Free Content, freed up premium content, Internal Communication, Research, Social Media, Subscription Content | Comments Off

How To Own the Content Marketing Budget

As the primary storytellers in your organization, it would make sense that PR executives would own the strategy and the budget for their company’s content marketing initiatives. Why, then, is that so rarely the case? | MORE »

Posted in Digital PR, Free Content, freed up premium content, Research, Subscription Content | Comments Off

3 PR Tactics to Strategically Enable Sales Lift

While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process. | MORE »

Posted in Free Content, freed up premium content, Internal Communication, Research, Subscription Content | Comments Off

How To Maximize Your Media Training Efforts

If you can make the interview process less mysterious, you will spark your CEO’s drive to master the game himself. | MORE »

Posted in Free Content, freed up premium content, Media Relations, Media Training, Subscription Content | Comments Off

Building Visual Storytelling into Your PR Strategy

Posting video to your YouTube channel is a start. Syndicating the content across a variety of other news websites and video hubs drive that crucial discovery that sparks social sharing—and better PR results to demonstrate to senior managers. | MORE »

Posted in Digital PR, freed up premium content, Social Media Icon Awards, Subscription Content | Comments Off

Your PR Effort May Not Be Changing Anyone’s Mind

If we are ever to engage our stakeholders in a meaningful meeting of the minds, we have to have a better idea of their mental models—what they’re comprised of and where we have an opportunity to change them in our organization’s favor. | MORE »

Posted in Free Content, freed up premium content, Media Relations, Research, Subscription Content | Comments Off

Impact, Insight Form the Basis of ROI

In the face of all of the change in the industry, there is a constant: Communications can and should drive impact. | MORE »

Posted in Free Content, freed up premium content, Measurement, Subscription Content | Comments Off

How to Cultivate Your Online Communities

The danger in using a solely traditional approach for media relations today—where the media landscape is changing with every blink of the eye—is that we run the risk of losing out on potential earned media opportunities that could be generated by and from our communities. | MORE »

Posted in Free Content, freed up premium content, Social Media, Subscription Content | Comments Off