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The updated Principles are both similar and different from the original. The seven concepts in the seven Principles remain the same. What changed is a focus on best practices.
The fundamentals of communications are timeless. The art of telling a great story, the science of selecting the right channels to share our story in and the nuances of language always have been and will continue to be critical to success.
In their more candid moments, executives doubt the value of the employee-engagement survey. They find it time-consuming and stressful and most have given up on calculating its ROI.
We asked Margot Sinclair Savell, the North America co-chair of AMEC, to present a case study showing the value of measurement in practical terms.
Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people.
Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.
Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.
To create a collective future, communications needed to align and enable everyone to deliver on the new corporate strategy.
Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?
Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.