Author Archives: Jay Hamilton
Many early adopters realize that data itself is not particularly valuable without the expertise required to interpret the information, and to identify and select from a variety of scenarios to achieve the optimal outcome.
The key is to use technology as a research and organizational tool, not the end-all, be-all solution. These proven strategies will help PR people strengthen their media efforts by relying a little less on technological shortcuts and a little more on targeted research.
If we accept that some millennials tend to overshare information, the challenge lies in how to harness the behavior to get the most out of your millennial employees without robbing them of their identities.
For decades, marketers have considered women 50+ (and even women in their 40s) barely worth marketing to, instead going after dewy women in their 20s and 30s. That’s despite the fact that at 40 million
Hunt down the hidden gems, find the wealth Have you fallen into a social media rut? Do all of your client program recommendations consist of the obvious channels: Facebook , YouTube , Twitter and LinkedIn
From a corporate standpoint, senior managers have turned their attention to ensuring that their company’s strategy and direction is clear and understood. There are now many questions to explore, discuss and debate with regard to employee communications.
Even with all factors stacked in our favor, we have to work harder than ever to engage even those employees who would seem the most engage-able. No surprise, then, that it can be an epic struggle to connect effectively with our non-wired employees.
In a professional setting, making someone laugh is the most intimate connection one can make.
For the managers and mentors among us, we need to encourage our teams to become even more focused on what—and who—truly matters. Trying to do it all becomes a fruitless exercise with diminishing returns.