Author Archives: BY Bob Pearson, PRESIDENT, CHIEF INNOVATION OFFICER, W2O GROUP

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About BY Bob Pearson, PRESIDENT, CHIEF INNOVATION OFFICER, W2O GROUP

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4 Insider Views of the Forces That Will Change Public Relations in 2016

One of the keys to evolving the communications function at any company or agency is to step back and think through what we can and will do better or differently each year.  | MORE »

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10 PR Trends for 2016, From Mobile Optimization to Blogger Outreach

[ Editor’s Note: We’re pleased to present Ronn Torossian’s annual Top 10 predictions. Ronn’s article in our Nov. 23 edition recapped his 2015 predictions.] Predicting the future is an integral part of | MORE »

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Reputation Alert: Your Stakeholders Have Long Memories Post-Crisis

When the Makovsky Wall Street Reputation Study began four years ago, the financial sector was just beginning to heal after being bruised and battered. | MORE »

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11 Tips to Help You Prove PR Value in 2016 and Beyond

As we enter the high season of planning for 2016, we must recognize that the executives who invest in PR have become more discriminating when evaluating our performance. The challenge to prove the value of | MORE »

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How to Harness Influencers to Simplify and Improve Your Social Analytics

The magnitude and reach of social media conversations can make analytics overwhelming, complex and expensive. But it doesn’t have to be. Instead of trying to analyze every person’s posts, in every | MORE »

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4 Press Release Alternatives That Drive Engagement

You’d never guess it by looking at the rapid-fire barrage of press releases coming out of the major news wire services each day, but pretty much every Chief Communications Officer wants to issue fewer press | MORE »

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How Local Coverage Can Buy You National Exposure, Grow Your Brand

Too often we in media relations tend to value only top-tier placements like The Wall Street Journal or The Associated Press or The New York Times . Getting a product or company mentioned in those outlets is | MORE »

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PR Giveaways to Journalists: How to Know When It’s a Useful Gift or Bribe

BY Adriena Daunt, PR manager, Tourism New Zealand Media junkets, gifting and hosting have been part of the PR toolbox for a long time, especially in industries such as tourism and entertainment. When should | MORE »

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6 Tips to Help Build Execs’ Credibility Through Bylined Articles

As any PR executive knows, bylined articles are one of the mainstays of the trade, and are often a key component of a thought leadership plan. | MORE »

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Analytics, SEO, Virtual Teams, Video Surged in 2015, Will Continue in 2016

To prepare for 2016, we asked Ronn Torossian to reflect on predictions he made in his “10 Things PR Professionals Should Know in 2015.”  | MORE »

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