Author Archives: Joni Daniels

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About Joni Daniels

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How To Sharpen Your Networking Skills

Networking is not a frenzied process that results in a pile of business cards. It’s about using shared interests to develop and maintain mutually beneficial relationships. | MORE »

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Communicating With (and Around) Business Silos

The art of networking is just as important inside a company as outside of it. | MORE »

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What PR Pros May Expect If They Get to the C-Suite

if a CMO is honest, the real cause for his sleepless nights is worrying whether or not he has a happy CEO and stockholders, something that PR managers can surely relate to. | MORE »

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How To Clean Up Dirty Data (and Polish PR)

With big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.  | MORE »

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It’s Time for Action on PR Standards

Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action. | MORE »

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How To Get to the Next Level Professionally

Doing more than your job description showcases that you are already working at the next level, helping you get promoted sooner rather than later. | MORE »

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Generating Earned Content via Paid Media Efforts

There is a big opportunity for earned and paid media to work together strategically. By investing money, additional awareness and engagement with the audience can be achieved.  | MORE »

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Chart Your Course for PR Leadership

Here are five skills senior PR managers should develop, strengthen and employ in order to succeed in a digital age. | MORE »

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Download Big Data Applications for PR Purposes

Many early adopters realize that data itself is not particularly valuable without the expertise required to interpret the information, and to identify and select from a variety of scenarios to achieve the optimal outcome. | MORE »

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How Write for Myriad Media Platforms

In PR, it’s not the writing that seems to matter. It’s the tagging and linking that triggers shares, followers, retweets, etc. Soon, journalism schools will dedicate entire classes on writing hashtags.
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