What Tolstoy knew, and many others don’t, is that writing is hard.
Stories by BY JEFF OPPERMAN, DIRECTOR OF EXECUTIVE COMMUNICATIONS, PACE UNIVERSITY
No revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution.
Perhaps it might be appropriate to avoid making resolutions and vow to break some of them.
We are operating in a world of constant change and disruption; a world in which every stakeholder has a voice if he or she chooses to speak out.
As a communications pro in an organization you need to ask yourself what would you and your brand have done if a bombing or an attack occurred near your headquarters or other offices?
Make the most of those six magical, mystical days. Allot a half-day for each, taking advantage of at least one before the calendar flips.
If there’s one lesson from recent crises it may be that the very moment you are considered a “Wall Street darling” is when you should be preparing and rehearsing your crisis communications plan. For very
The holidays are upon us. But face it: For many of us, holiday shopping has just begun.
As we know, the PR landscape continues to evolve, which leads us to constantly reevaluate how we work and even change how we define public relations.
One of the keys to evolving the communications function at any company or agency is to step back and think through what we can and will do better or differently each year.