Author Archives: Barbara Bates

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About Barbara Bates

PR News - Access Intelligence, LLC; 88 Pine Street - 5th Floor; New York, NY 10005; 212-621-4613

The Role of Storytelling in a Digital Age

Companies spend an inordinate amount of time and money on creating exhaustive and fancy messaging matrices that often times sit on a shelf. But messaging is just the starting point.  | MORE »

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How To Write Press Releases That Get Read

To ensure that you stay out of basements—and enhance what is arguably the most important PR skill—here are a few tips on how to write great news releases and get them read.
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Managing PR for Tourism Clients When Natural Disasters Strike

Ongoing communications continues throughout the duration of the storm, until the “all clear” is given and PR can alert U.S. media that the area is back in business for visitors. | MORE »

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PR and Communications Amidst Rapid Growth

The communications team at Acorda was challenged with maintaining the collaborative spirit and sense of community that defined the company from its inception, while also encouraging new employees to enrich the company culture through their own professional experiences. | MORE »

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How Under Armour Did (and Duke Energy Didn’t) Respond Well to Crisis

When U.S speedskaters, who were widely favored to grab the gold, failed to even come close, the search for a “culprit” was on. | MORE »

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How to Manage the Worst Situations Using Basic Rules and Authentic PR

Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis. | MORE »

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When the Event Starts, Plans Can Be Worthless, but Planning is Everything

There are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives. | MORE »

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In the Heat of a Crisis, Will Your PR Plan Work?

Brands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur. | MORE »

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How To Attach LinkedIn to Your PR Strategy

LinkedIn is still being underused by PR pros at both the agency and corporate levels. | MORE »

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Getting a Better Handle on Pay Scale in PR

Being able to acquire and retain the best and brightest talent in the industry is the competitive advantage. So, how do you get a handle on what to pay your junior employees, senior executives, and everyone in between? | MORE »

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