Author Archives: Debbie Qaqish
While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process.
If you can make the interview process less mysterious, you will spark your CEO’s drive to master the game himself.
If we are ever to engage our stakeholders in a meaningful meeting of the minds, we have to have a better idea of their mental models—what they’re comprised of and where we have an opportunity to change them in our organization’s favor.
In the face of all of the change in the industry, there is a constant: Communications can and should drive impact.
Breaking out of these silos is the first step toward more effectively reporting ROI. Embracing more diverse sets of data is the second.
In our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality.
Having poor grammar, misspelled words, sloppy punctuation and excessive jargon and acronyms can damage your credibility—and the credibility of your communications.