Author Archives: BY dave samson, Chairman, Arthur W. Page Society

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About BY dave samson, Chairman, Arthur W. Page Society

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Millennials, Data, Bold Stakeholders Will Test Communicators in ’16

We are operating in a world of constant change and disruption; a world in which every stakeholder has a voice if he or she chooses to speak out. | MORE »

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Multiple Channels Critical for Internal, External Crisis Communications

As a communications pro in an organization you need to ask yourself what would you and your brand have done if a bombing or an attack occurred near your headquarters or other offices? | MORE »

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6 Gifts PR Pros Should Give to Themselves as the Year Winds Down

Make the most of those six magical, mystical days. Allot a half-day for each, taking advantage of at least one before the calendar flips. | MORE »

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Most Important PR Lesson of 2015? Endless Learning = Survival & Success

As we know, the PR landscape continues to evolve, which leads us to constantly reevaluate how we work and even change how we define public relations.  | MORE »

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10 Holiday Gift Ideas for PR Pros

The holidays are upon us. But face it: For many of us, holiday shopping has just begun. | MORE »

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Chipotle & Theranos Differ on Crisis Management, Results Similar Though

If there’s one lesson from recent crises it may be that the very moment you are considered a “Wall Street darling” is when you should be preparing and rehearsing your crisis communications plan. For very | MORE »

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How Healthcare PR Can Keep Pace With a Rapidly Changing Sector

The pharma sector is losing its heroic mystique. An industry that pioneered vaccines against diseases endangering billions finds itself facing the ill-wind of public disdain. Regardless of whether some of the | MORE »

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PR in 2016: Tumbling Silos and Heated Competition for Talent

Caution: The sky will tumble, mountains will crumble. If you’re afraid of change, 2016 will be a miserable year. | MORE »

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3 Tips for B2B Communicators to Build Stronger Customer Relationships

Taming tangled supply chains and explaining the arcane are the daily handiwork of B2B communicators. | MORE »

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How the Gig Economy Will Affect Your PR Team in ’16

Should 2016 be as unpredictable as 2015, communicators and marketers will be thrown a bevy of assignments with little warning. | MORE »

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