Stories by Katie Paine

How to Boost Budget for PR Measurement

October 27th, 2014 by

For years, the measurement experts, including me, have told you to spend 10 percent of your communication budget figuring out whether the other 90 percent is working. But that doesn’t really tell you how to allocate that 10 percent, nor does it cover all the scenarios.

How Social Media Is Altering IR/PR

October 20th, 2014 by

Shareholders are the foundation of any publicly traded company, and communicating with them has changed dramatically because of the Internet and the social Web.

3 PR Tactics to Strategically Enable Sales Lift

October 20th, 2014 by

While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process.

How To Own the Content Marketing Budget

October 20th, 2014 by

As the primary storytellers in your organization, it would make sense that PR executives would own the strategy and the budget for their company’s content marketing initiatives. Why, then, is that so rarely the case?

Building Visual Storytelling into Your PR Strategy

October 13th, 2014 by

Posting video to your YouTube channel is a start. Syndicating the content across a variety of other news websites and video hubs drive that crucial discovery that sparks social sharing—and better PR results to demonstrate to senior managers.

How To Maximize Your Media Training Efforts

October 13th, 2014 by

If you can make the interview process less mysterious, you will spark your CEO’s drive to master the game himself.

Impact, Insight Form the Basis of ROI

October 6th, 2014 by

In the face of all of the change in the industry, there is a constant: Communications can and should drive impact.

How to Cultivate Your Online Communities

October 6th, 2014 by

The danger in using a solely traditional approach for media relations today—where the media landscape is changing with every blink of the eye—is that we run the risk of losing out on potential earned media opportunities that could be generated by and from our communities.

Your PR Effort May Not Be Changing Anyone’s Mind

October 6th, 2014 by

If we are ever to engage our stakeholders in a meaningful meeting of the minds, we have to have a better idea of their mental models—what they’re comprised of and where we have an opportunity to change them in our organization’s favor.

The Costs of Sloppy Grammar Are Incalculable

September 29th, 2014 by

Having poor grammar, misspelled words, sloppy punctuation and excessive jargon and acronyms can damage your credibility—and the credibility of your communications.