Author Archives: Gary Grates

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About Gary Grates

PR News - Access Intelligence, LLC; 88 Pine Street - 5th Floor; New York, NY 10005; 212-621-4613

Sharing Your Content Starts at Home

While brand ambassadors are appealing to some companies because they appear more regulated, they simply aren’t authentic and therefore aren’t effective. | MORE »

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How To Give a Presentation in 9 Words

A presentation isn’t about great-looking slides, it’s about ideas that attract people. Refine your point, work out what’s important and make it matter to the other person. | MORE »

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PR Can Help Engage the Supply Chain

PR pros know that stakeholders along their supply streams can influence corporate reputation just as much as the end customer. To examine some of the ways that companies have effectively used digital and social media in their supply chains, we turned to a trio of PR managers working in B2B communications for their insight. | MORE »

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How To Brace for an Editorial Board Meeting

What makes an editorial board meeting a great opportunity also makes it an opportunity for a meltdown if you don’t prepare your spokespersons and/or C-suite executives appropriately. | MORE »

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Creating a Different Message for the Workplace

National Hispanic Heritage Month, Black History Month and Asian-Pacific American Heritage Month should serve as a reminder for PR pros to push for more inclusion in the industry and ultimately create campaigns that reach and appeal to the entire market, as opposed to just the majority. | MORE »

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When You’re Always On, You’re Off the Mark

If our PR teams are always on, they’re going to be off. In creative capacity. In making smart decisions. In experiencing the world around them. In sharpening the focus. | MORE »

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When a Crisis Eats Your Credibility

DeMoulas Market Basket, Amazon and Hachette fare poorly in their handling of PR crises. | MORE »

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Delivering a Killer Presentation, By the Numbers

Most of us fear presenting or speaking in public. No one is a born speaker. It takes discipline, practice and good habits to channel your nerves.  | MORE »

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How To Craft a ‘Made in America’ Message

If a substantial amount of your products or services are manufactured or assembled in the U.S., you may be able to jump into the American Made movement that’s starting to accelerate. | MORE »

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The 8 Essentials of ‘Brand Security’

When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.
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