Author Archives: Debbie Qaqish

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About Debbie Qaqish

PR News - Access Intelligence, LLC; 88 Pine Street - 5th Floor; New York, NY 10005; 212-621-4613

3 PR Tactics to Strategically Enable Sales Lift

While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process. | MORE »

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How Social Media Is Altering IR/PR

Shareholders are the foundation of any publicly traded company, and communicating with them has changed dramatically because of the Internet and the social Web.
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Building Visual Storytelling into Your PR Strategy

Posting video to your YouTube channel is a start. Syndicating the content across a variety of other news websites and video hubs drive that crucial discovery that sparks social sharing—and better PR results to demonstrate to senior managers. | MORE »

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How To Maximize Your Media Training Efforts

If you can make the interview process less mysterious, you will spark your CEO’s drive to master the game himself. | MORE »

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How to Cultivate Your Online Communities

The danger in using a solely traditional approach for media relations today—where the media landscape is changing with every blink of the eye—is that we run the risk of losing out on potential earned media opportunities that could be generated by and from our communities. | MORE »

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Your PR Effort May Not Be Changing Anyone’s Mind

If we are ever to engage our stakeholders in a meaningful meeting of the minds, we have to have a better idea of their mental models—what they’re comprised of and where we have an opportunity to change them in our organization’s favor. | MORE »

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Impact, Insight Form the Basis of ROI

In the face of all of the change in the industry, there is a constant: Communications can and should drive impact. | MORE »

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Growing Need to Break Down Silos

Breaking out of these silos is the first step toward more effectively reporting ROI. Embracing more diverse sets of data is the second. | MORE »

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Demonstrating PR’s Value to C-Suite Executives

In our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality. | MORE »

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The Costs of Sloppy Grammar Are Incalculable

Having poor grammar, misspelled words, sloppy punctuation and excessive jargon and acronyms can damage your credibility—and the credibility of your communications. | MORE »

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