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PR News - Access Intelligence, LLC; 88 Pine Street - 5th Floor; New York, NY 10005; 212-621-4613

Seeking an Evolved Model in Communications Leadership

The PR field has perhaps undergone more transformation in the past five years than in the previous two or three decades. Changes in the way content is produced, distributed and consumed have had a dramatic affect on marketing communications, from mobile to social media. But there may be an even more profound change afoot. | MORE »

Posted in Crisis Management, Free Content, freed up premium content, Internal Communication | Comments Off

Target, NYT Offer Contrasts in Crises

The goal of any good crisis-communications plan is to find the balance between being authentic and taking responsibility if appropriate, and not being seen as the perpetrator of the crisis. | MORE »

Posted in Crisis Management, Free Content, freed up premium content, Premium Content | Comments Off

Ethics as Part of the PR Decision-Making Process

It is critical that PR professionals talk more about ethics in order to be effective in trying to implement its values and make it a more integral part of communications. | MORE »

Posted in Corporate Responsibility, Free Content, freed up premium content, Subscription Content | Comments Off

PR’s Stake in the Evolution of the Internet

Without deploying IPv6 on their public websites, PR professionals could lose reliable Web metrics—the very tool that allows them to determine ROI and other critical business strategies. | MORE »

Posted in Digital PR, Free Content, freed up premium content, Measurement, Research, Subscription Content | 2 Comments

Make Sure Your Stories Get Found

As PR pros we take a big chunk of our time creating exciting campaigns with a solid strategy that meets our clients’ goals. We pitch our most trusted contacts and strive for A-list media coverage. But even when we do get coverage in the top media outlets in our field the expected traffic does not follow.  | MORE »

Posted in Digital PR, Free Content, freed up premium content, Media Relations, Premium Content, Social Media | Comments Off

Developing an ‘Earned’ Media Plan

In today’s world, advertising is evolving towards ‘storytizing,’ which is driven by earned media, not paid. In earned media, our customers are deciding what is relevant, what they will share and whether they will, quite frankly, pay attention.  | MORE »

Posted in Digital PR, Free Content, freed up premium content, Research, Social Media, Subscription Content | 1 Comment

Communicators Track an Uncharted Terrain

Pre-Web, the marketing and communication vehicles were largely defined by media relations, advertising, print and events. But in a digital age, the rules have changed for communicators. | MORE »

Posted in Digital PR, Free Content, freed up premium content, Subscription Content | Comments Off

How To Harness Your LinkedIn Profile for PR Purposes

It’s not enough anymore for PR pros to get their brands and organizations exposure in appropriate media channels. Communicators need to provide their organizations with a ROI. | MORE »

Posted in Digital PR, Free Content, freed up premium content, Subscription Content | Comments Off

PR’s Key Role in Managing Big Data

The promise of Big Data is slowly giving birth to a generation of metrics-driven PR professionals who have embraced stats and trend lines as powerful story telling devices. | MORE »

Posted in Digital PR, Free Content, freed up premium content, Subscription Content | Comments Off

Break Down the Silos and Connect the Dots

Today’s communicators need to practice a kind of integrated leadership that allows us to collaborate with others and see the connection points in everyone’s role. | MORE »

Posted in Digital PR, Free Content, freed up premium content, Internal Communication, Subscription Content | Comments Off