Author Archives: Reg Rowe

avatar

About Reg Rowe

PR News - Access Intelligence, LLC; 88 Pine Street - 5th Floor; New York, NY 10005; 212-621-4613

8 Video Scripting Tips for PR Pros

Writing for online video is similar to other writing public relations professionals do. They all emphasize getting to the point quickly and making it stick with the audience. | MORE »

Posted in Digital PR, Free Content, freed up premium content, Subscription Content | Comments Off

A Crisis Team Can Save Your Brand

It’s an occupational hazard for many companies: If the legal squad and the communications crew are unable to find a way to be responsive during a crisis, you’ll be left at the starting line while negative messaging runs free, the opportunity to protect your reputation gets lost, and your inability to respond weakens. | MORE »

Posted in Crisis Management, Free Content, freed up premium content, Subscription Content | Comments Off

Bake in PR Measurement First

There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset. | MORE »

Posted in Digital PR, Free Content, freed up premium content, Internal Communication, Measurement, Research, Subscription Content | Comments Off

Bad News Lingers: Takeaways From FIFA

When an organization’s response (or lack thereof) only helps to prolong a crisis. | MORE »

Posted in Crisis Management, Free Content, freed up premium content, Internal Communication, Media Relations, Media Training, Subscription Content | Comments Off

Key Questions for New Business

When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations. | MORE »

Posted in Career Advice, Free Content, freed up premium content, Internal Communication, PR Agencies, Subscription Content | Comments Off

Unexpected Questions: A Guide to Quick Responses to Print, TV & Online Reporters

To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media. | MORE »

Posted in Digital PR, Free Content, freed up premium content, Media Relations, Subscription Content | Comments Off

Sustainability Reports as Content Farms

Produced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message. | MORE »

Posted in Corporate Responsibility, Employee Relations, Free Content, freed up premium content, Internal Communication, PR Agencies, Social Media, Subscription Content | Comments Off

Language Supply Chains, Networking Keys to Leveraging ‘Owned Media’

The new definition of owned media is simple: If we create and approve content, it’s owned. It wasn’t long ago when owned media simply was the content on our website. Today owned media has moved from being a site to becoming how a customer experiences the brand’s voice. | MORE »

Posted in Free Content, freed up premium content, Media Relations, Subscription Content | Comments Off

How to Prove Social Media’s Value to the C-Suite

As a C-suite executive and 20+ year marketing and public relations professional, I have found the most effective way to respond to the ‘Why is social media important?’ question actually is very simple. The key is to align your social media strategy and activities with business objectives that senior executives understand and value. | MORE »

Posted in Free Content, freed up premium content, Social Media, Subscription Content | Comments Off

How to Use Big Data Effectively

The golden age of data journalism is creating huge opportunities for PR teams that can convince senior managers and their clients to share salient stats that help quantify a trend and set the brand apart. But how? | MORE »

Posted in Free Content, freed up premium content, Media Relations, Subscription Content | Comments Off