Author Archives: Jeff Macdonald
The communications team at Acorda was challenged with maintaining the collaborative spirit and sense of community that defined the company from its inception, while also encouraging new employees to enrich the company culture through their own professional experiences.
When U.S speedskaters, who were widely favored to grab the gold, failed to even come close, the search for a “culprit” was on.
Brands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.
Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis.
Being able to acquire and retain the best and brightest talent in the industry is the competitive advantage. So, how do you get a handle on what to pay your junior employees, senior executives, and everyone in between?
In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.
In the last two decades the Internet and electronic communications have revolutionized the PR world. But, perhaps, some of the most profound changes still await PR pros and communicators.