Author Archives: Ned Barnett
Networking is not a frenzied process that results in a pile of business cards. It’s about using shared interests to develop and maintain mutually beneficial relationships.
The art of networking is just as important inside a company as outside of it.
At some point, no matter how sophisticated your data, a human being is going to need to interpret it and take action based on that view.
With big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.
if a CMO is honest, the real cause for his sleepless nights is worrying whether or not he has a happy CEO and stockholders, something that PR managers can surely relate to.
Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action.
Here are five skills senior PR managers should develop, strengthen and employ in order to succeed in a digital age.
Doing more than your job description showcases that you are already working at the next level, helping you get promoted sooner rather than later.