Stories by Lara Siegel, CEO, OpenICoaching

4 Tips for PR Leaders to Raise Their Energy Level and Improve Engagement

February 22nd, 2016 by

When it comes to our own professional development, however, we often fall short in understanding the full impact of framework and filters on our ultimate success.

When Change Is Necessary: 5 Things to Consider Prior to Rebranding

February 15th, 2016 by

Fortunately, there are some parameters by which you can measure your need for a rebrand.

6 Tips for Building and Maintaining Relationships With (Fewer) Reporters

February 15th, 2016 by

But what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.

5 Tips for Working With Startups in the Healthcare Tech Space

February 15th, 2016 by

Given the high stakes of winning this short game, technology PR can sometimes be an exercise in shouting loudly from the rooftops and hoping for the best exit strategy to appear.

6 Steps to Help Coordinate a Crisis Response in a Large Corporation

February 8th, 2016 by

The most successful crisis response plans deliver all the best attributes of an involuntary reflex.

How to Use Social and Traditional Media to Promote Your White Paper

February 8th, 2016 by

There are several steps involved: Publish the white paper; promote it on social media; promote it with the news media; and directly promote it.

A Job for Communicators: Just 47% of Workers Receive Diversity Training

February 8th, 2016 by

Taft & Partners considered how diversity is being communicated in workplaces and homes, and to explore what employees encounter on the job.

6 Tips to Gain Employee and Stakeholder Buy-In for CSR Success

February 8th, 2016 by

Being a CSR practitioner today is more challenging than ever.

7 PR Lessons From the Largest Healthcare Data Breach in History

February 1st, 2016 by

With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.

3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion

February 1st, 2016 by

Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics.