Author Archives: Mike Samec

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About Mike Samec

PR News - Access Intelligence, LLC; 88 Pine Street - 5th Floor; New York, NY 10005; 212-621-4613

SEO on Collision Course With Public Relations

During the past year and a half, Google has undergone a significant transformation to its search algorithm through its Penguin, Panda and Hummingbird updates. The primary focus has been to reduce or completely eliminate the influence of low-quality websites and “SEO’d” content.  | MORE »

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Branding Bigger Part of Landing New Accounts

Any thought leadership program should begin with a strategic positioning audit that determines exactly what separates your agency from the competition. | MORE »

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Measuring a Different Kind of Return in PR

What’s a parent who wants to maintain a successful public relations career to do? | MORE »

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Handicapping the PR Career Track

With so many secular changes in the PR and marketing field, mentoring has become more valuable than ever. This goes both for recent graduates about to enter the PR field and seasoned managers. | MORE »

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How To Leverage the Tremendous Power of PSAs

Public service announcements (PSAs) are an effective tool for creating awareness about a cause or issue, while generating visibility for nonprofit organizations. Although media outlets are no longer required to air PSAs, TV and radio stations use these announcements regularly to fill unsold airtime and as a community service. | MORE »

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Letting Social Natives Take the Lead

The irony of a PR executive falling victim to social media isn’t lost on me; however, as a Millennial who lives and breathes all things social, it boggles my mind at how little some of us know about these platforms.  | MORE »

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The Best Mistakes of Communication Leaders

In order to innovate, PR pros need a much better appreciation for failure. | MORE »

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How To Enhance Your Copy Editing Skills

In a digital age editing copy no longer means making sure “just the facts” are presented in an inverted pyramid. Now, editors need to focus first on whether the writer is telling a good story—and if it can be summarized in a 140-character tweet. | MORE »

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Strengthening Ties With C-Suite Executives

By acting thoughtfully and strategically, you will demonstrate your business acumen, provide informed counsel and get the information you need to move forward with your work. | MORE »

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Where Sharing Can Shape Strategy

Whatever the case, the gap continues to narrow between what “they,” the C-suite, know and what “we” (employees) don’t.  | MORE »

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