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Pitching a potential client is among the most challenging, stressful and exciting moments for anyone in business.
When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.
These types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.
Excel spreadsheets do the math for you. Seriously, though, measurement is about far more than numbers.
As an industry, PR tends to stand in the shadows—behind its clients, promoting them and making them the heroes.
The question everyone seems to have is: How do I grow and succeed? Here are seven tips to consider.
Still, what happened to BP happens far too often to global corporations in the throes of a crisis. They put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.