Author Archives: Katie Paine, CEO, Paine Publishing

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About Katie Paine, CEO, Paine Publishing

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Integrity, Passion Distinguish Boston Globe From Lumosity in Crisis Mode

During the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising | MORE »

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4 Ways to Start Your Year in PR Strong and Finish It Even Stronger

By now, we all are solidly settled into 2016 and fighting through the winter funk. | MORE »

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How to Use White Papers as Marketing and Promotional Tools

Research-based white papers can be used as promotional tools—either directly, or in support of other promotions.  | MORE »

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10 Takeaways for Startup PR Agencies and New In-House Teams

Starting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most. | MORE »

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How to Prepare Your Brand for Inescapable Global Transformations

In 2015, the world paid closer attention to significant social changes that transformed the global business landscape. | MORE »

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Taxonomy of Responses to VW’s Goodwill Package Reveals PR Lessons

Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms. | MORE »

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Five Ways Social Listening Will Become Audience Intelligence in ’16

Social listening doesn’t cut it. Audience intelligence is replacing it. | MORE »

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6 Recommendations That Will Make Your PR Writing Great in 2016

What Tolstoy knew, and many others don’t, is that writing is hard. | MORE »

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4 Reasons Why You Should Adopt Compelling Branded Content

No revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution. | MORE »

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Six Resolutions That PR People Should try to Break in 2016

Perhaps it might be appropriate to avoid making resolutions and vow to break some of them. | MORE »

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