Author Archives: Andy Gilman

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About Andy Gilman

PR News - Access Intelligence, LLC; 88 Pine Street - 5th Floor; New York, NY 10005; 212-621-4613

New Tactics for Coaching Top Execs

In our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do.

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Case Study: PR Campaign Connects Fair Trade to Mother’s Day

To grow awareness and support for Fair Trade Certified products, the nonprofit leveraged the gift-giving tradition of Mother’s Day by asking consumers: What if the products you give to mom could also celebrate mothers around the world?

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4 Crucial PR Skills You Need (Right Now)

We are in the midst of a transitional period for communicators, where traditional skills no longer are cutting it. We need some guidance to forge ahead in our careers. In response to a widely expressed call for competency-building support, we identified the skills that are most critical for communications professionals given where things seem to be trending.

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Adopting the ‘Public Relations as Publisher’ Model

Today’s communicators follow trends that lend themselves to stories about their brand or organization. Getting the media to bite is another matter, however. To increase your chance of landing a story with a reporter or editor is to think like one.

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Trust But Verify: Ensuring Strong Partnerships

Having a thorough understanding of an agency’s capabilities, approach, and methodology contributes to how expectations are set from the start. It’s critical to deliver on your promises and be direct if you think something won’t work as planned.

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A ‘Firm and Fast’ Rule

“The biggest risk I took in my career is also the first risk I took in my PR career: starting MWW. Prior to that, I had never worked at a PR agency. In fact, I had never stepped foot into one.”

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The Characteristics of the ‘Intentional Leader’

Think about the characteristics people often attribute to great leaders: being visionary, intelligent, empathetic and passionate. But it is none of those. Rather, it’s intentional. The intentional leader uses purposeful decisions, language and actions to advance the organization and his/her individual aims.

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Formulate Your Crisis Communications Plan Now

PR pros can no longer assume their company or organization is immune to trauma. As a crisis communicator, when something horrible happen are you prepared for an immediate response? Do you have a recovery plan for your brand? A crisis plan that you test, and update annually?

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The New Normal

We’re sleeping with our smartphones. Scheduling Sundays in 15-minute increments and spending more time with work colleagues than with loved ones. Yet business leaders still float the idea of work-life balance

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A New Frontier for Brand Advocacy

A brand’s reputation no longer is driven solely by paid content and messaging, but by relationships informed by all stakeholders involved with the organization.

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