Author Archives: Anne Green

avatar

About Anne Green

PR News - Access Intelligence, LLC; 88 Pine Street - 5th Floor; New York, NY 10005; 212-621-4613

Growing Need to Break Down Silos

Breaking out of these silos is the first step toward more effectively reporting ROI. Embracing more diverse sets of data is the second. | MORE »

Posted in Free Content, freed up premium content, Internal Communication, Subscription Content | Leave a comment

Demonstrating PR’s Value to C-Suite Executives

In our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality. | MORE »

Posted in Crisis Management, Free Content, freed up premium content, Internal Communication, Media Training, Subscription Content | 1 Comment

The Costs of Sloppy Grammar Are Incalculable

Having poor grammar, misspelled words, sloppy punctuation and excessive jargon and acronyms can damage your credibility—and the credibility of your communications. | MORE »

Posted in Free Content, freed up premium content, Internal Communication, Media Training, Subscription Content | Leave a comment

Communicating on a Separate Plane

When the dust of generalizations settles, we’re left with a world where millennials have increasing purchasing clout, and are buying all their stuff through social media. That means that, with a strategic approach to social media management, PR professionals have a great opportunity to cultivate and grow millennials as customers. | MORE »

Posted in Free Content, freed up premium content, Internal Communication, Subscription Content | Leave a comment

How To Get Your Message Out at Events

While so much has changed, what clients and customers want when it comes to conferences hasn’t. They want the right people to hear their message. And, ultimately, they want that message to lead to more sales for their organization. | MORE »

Posted in Free Content, freed up premium content, Internal Communication, Media Relations, Subscription Content | Leave a comment

Managing Crises in a Ever-Chaotic World

In addition to rethinking how (and how often) we monitor for potential issues, how we organize to effectively manage crisis situations must also evolve. Issues management expertise is no longer sufficient to succeed in this environment. | MORE »

Posted in Crisis Management, Free Content, freed up premium content, Premium Content | Leave a comment

How To Give a Presentation in 9 Words

A presentation isn’t about great-looking slides, it’s about ideas that attract people. Refine your point, work out what’s important and make it matter to the other person. | MORE »

Posted in Free Content, freed up premium content, Internal Communication, Media Training, Subscription Content | Leave a comment

PR Pros Need Better Strategies to Handle Crises

This year is no exception to the numerous PR crises that have been worsened by faulty actions of crises specialists and clients. | MORE »

Posted in Crisis Management, Free Content, freed up premium content, Media Training, Subscription Content | Leave a comment

Sharing Your Content Starts at Home

While brand ambassadors are appealing to some companies because they appear more regulated, they simply aren’t authentic and therefore aren’t effective. | MORE »

Posted in Free Content, freed up premium content, Internal Communication, Research, Subscription Content | Leave a comment

PR Can Help Engage the Supply Chain

PR pros know that stakeholders along their supply streams can influence corporate reputation just as much as the end customer. To examine some of the ways that companies have effectively used digital and social media in their supply chains, we turned to a trio of PR managers working in B2B communications for their insight. | MORE »

Posted in Digital PR, Free Content, freed up premium content, Social Media, Subscription Content | Leave a comment