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Many B2B organizations that have embarked on the path toward sustainability are looking toward their employees to foster a culture of environmental and social responsibility. Employees play a critical role
As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.
Marcia W. DiStaso, Ph.D., provides 10 best pracitces for managing a brand’s Wikipedia page.
Convincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first.
While working with a client to develop PR strategies to get its CEO and other leaders out and about with key stakeholders, it became clear that visibility isn’t enough anymore.
PR professor and corporate PR veteran Terry Hemeyer says AVEs still reveal something many PR professionals claim to provide—tangible value.
Vine, dubbed by some as “the Instagram of video,” appears to be one of the most promising video apps in recent memory, and is getting a long look from communicators.
There are four basic rules to keep in mind when communicating bad news.
For communicators who want to prove ROI, they’re going to have to start being more proactive on how to calculate their spreadsheets.
To make life a little easier, here are some things not to do when pitching journalists.