Author Archives: Karen Albritton
From our vantage point at PR News, we have seen the best-of-the-best in PR for years, from those in agency, corporate and nonprofit settings. And the best keeps getting better and better, which is why we hope you’ll join us at PR News’ PR People & Rising PR Stars Awards Luncheon on Dec. 9 at the National Press Club in Washington, D.C.
When people are trying to sully your brand’s reputation without merit, keep a laser-like focus on the organization’s mission and vision.
If you prefer to live the plans others make for you, you won’t realize the full value of planning. However, if you want to shape your own destiny, you’ll benefit from planning.
Coaching can help executives in all the areas that define leadership, including creating a vision, articulating values, building trust, acting courageously, inspiring and motivating followers and helping teams to achieve their goals.
There has been relatively limited effort by corporations, agencies and especially colleges and universities, to properly train the next generation of communications leaders as cross-functional, multi-disciplined marketing managers.
For years, the measurement experts, including me, have told you to spend 10 percent of your communication budget figuring out whether the other 90 percent is working. But that doesn’t really tell you how to allocate that 10 percent, nor does it cover all the scenarios.
Developing your core message is an essential exercise. It gets everyone, internally and externally, on the same page in terms of explaining your brand’s attributes and differentiators.
As the primary storytellers in your organization, it would make sense that PR executives would own the strategy and the budget for their company’s content marketing initiatives. Why, then, is that so rarely the case?