Stories by Mike McDougall

Six Questions in Search of Crisis Communications

November 17th, 2014 by

While gut instinct may prove a legitimate guide, I’ve found that asking a few simple questions can make choosing which projects to bypass a lot easier.

How to…Find Influencers on Instagram

November 10th, 2014 by

It is becoming increasingly difficult for brands to be heard amongst the (visual) clutter on Instagram. To break through, it’s important to focus on building authentic relationships.

Creating a Sense of Urgency for Communicators

November 10th, 2014 by

Jump-starting a sense of urgency is vital, whether you want to initiate change or weather it. But urgency isn’t about speed. It’s about propulsion.

PR News Announces 2014 PR People Awards Finalists

November 10th, 2014 by

From our vantage point at PR News, we have seen the best-of-the-best in PR for years, from those in agency, corporate and nonprofit settings. And the best keeps getting better and better, which is why we hope you’ll join us at PR News’ PR People & Rising PR Stars Awards Luncheon on Dec. 9 at the National Press Club in Washington, D.C.

Always On

November 10th, 2014 by

Millennials have an insatiable appetite for social media and mobile communications. But their elders are not too far behind when it comes to where they spend their time online.

How to Enhance PR Via Long-Term Planning

November 3rd, 2014 by

If you prefer to live the plans others make for you, you won’t realize the full value of planning. However, if you want to shape your own destiny, you’ll benefit from planning.

Exec Coaching Can Boost Productivity

November 3rd, 2014 by

Coaching can help executives in all the areas that define leadership, including creating a vision, articulating values, building trust, acting courageously, inspiring and motivating followers and helping teams to achieve their goals.

PR Lessons for Dealing With a Protracted Crisis

November 3rd, 2014 by

When people are trying to sully your brand’s reputation without merit, keep a laser-like focus on the organization’s mission and vision.

Wrestling With Corporate Storytelling

October 27th, 2014 by

Developing your core message is an essential exercise. It gets everyone, internally and externally, on the same page in terms of explaining your brand’s attributes and differentiators.

Talent Triage: Finding and Training Tomorrow’s CCOs

October 27th, 2014 by

There has been relatively limited effort by corporations, agencies and especially colleges and universities, to properly train the next generation of communications leaders as cross-functional, multi-disciplined marketing managers.