Author Archives: Katie Paine, CEO, Paine Publishing
During the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising
By now, we all are solidly settled into 2016 and fighting through the winter funk.
Research-based white papers can be used as promotional tools—either directly, or in support of other promotions.
Starting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most.
In 2015, the world paid closer attention to significant social changes that transformed the global business landscape.
Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.
What Tolstoy knew, and many others don’t, is that writing is hard.
No revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution.
Perhaps it might be appropriate to avoid making resolutions and vow to break some of them.