Author Archives: Tim Washer

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About Tim Washer

PR News - Access Intelligence, LLC; 88 Pine Street - 5th Floor; New York, NY 10005; 212-621-4613

Telling Jokes Is a Serious Way to Spread the Word

In a professional setting, making someone laugh is the most intimate connection one can make. | MORE »

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How To Reach Hard-to-Reach Employees

Even with all factors stacked in our favor, we have to work harder than ever to engage even those employees who would seem the most engage-able. No surprise, then, that it can be an epic struggle to connect effectively with our non-wired employees. | MORE »

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A Remedy for Media Relations Couples Counseling

For the managers and mentors among us, we need to encourage our teams to become even more focused on what—and who—truly matters. Trying to do it all becomes a fruitless exercise with diminishing returns. | MORE »

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How To Spot Nonverbal Communication

There are two sides to nonverbal communication: sending and receiving. As a leader within your organization, you must be cognizant and skillful at both. | MORE »

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Transitioning Journalists to the PR Business

In-house journalists increase the rate and quality of content production and can help PR strategists to get the right stories in the right places—a major boon for organizations of all stripes. | MORE »

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How To Use Certain Words and Avoid Others

If you’re churning out boring, jargon-filled releases day after day because that’s how it’s always been done, what value are you bringing to your company or your clients? You might as well delegate release writing to the interns. | MORE »

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When Your Actions Are the Message

Detroit’s financial emergency and trip through Chapter 9 bankruptcy have been more than 60 years in the making, so it is no surprise that the crisis management lifespan for this event is longer and more protracted than others. | MORE »

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Seeking an Evolved Model in Communications Leadership

The PR field has perhaps undergone more transformation in the past five years than in the previous two or three decades. Changes in the way content is produced, distributed and consumed have had a dramatic affect on marketing communications, from mobile to social media. But there may be an even more profound change afoot. | MORE »

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Target, NYT Offer Contrasts in Crises

The goal of any good crisis-communications plan is to find the balance between being authentic and taking responsibility if appropriate, and not being seen as the perpetrator of the crisis. | MORE »

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Ethics as Part of the PR Decision-Making Process

It is critical that PR professionals talk more about ethics in order to be effective in trying to implement its values and make it a more integral part of communications. | MORE »

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