When pitching a local TV news bureau, it’s important to remember that they tend to play by a different set of rules. Here are some pitching tips.
Stories by Adam Myrick
PR Insider: When It Comes to Pitching, Share the Wealth
April 28th, 2014 by Adam MyrickThe targeted media pitch is a thing of beauty, but some practical pitching tips are often forgotten. Here are some key point to remember when messaging mass media outlets.
PR Insider: Know the Media Landscape and Improve Relations
March 6th, 2014 by Adam MyrickThere are numerous benefits to being familiar with what company owns which media outlet, including establishing contacts and multiplying your PR reach.
PR Insider: A Peek Behind the Media Curtain
January 27th, 2014 by Adam MyrickSetting aside time to visit the newsrooms of media outlets you serve as a communicator is a great way to build relationships and understand what makes a media outlet tick.
Be a Siren, Not a Car Alarm: When Less is More in PR
August 13th, 2013 by Adam MyrickWhen we practice good pitching techniques and follow up in a convenient fashion, we’re regarded in the newsrooms we serve as the blaring siren of an emergency vehicle. Bad pitching and inconvenient follow-up comes across as the continual alarm of a minivan. I
Why All PR Professionals Need Media Contacts
June 6th, 2013 by Adam MyrickI made a concerted effort to harness the relationships that I had spent years developing and take them with me to the next stop on my career path.