Author Archives: Adam Myrick

avatar

About Adam Myrick

Adam Myrick is the media relations specialist at BlueCross BlueShield of South Carolina. Follow him on Twitter: @adam_myrick.

PR Insider: How to Reach Reporters Outside the Newsroom

When pitching a local TV news bureau, it’s important to remember that they tend to play by a different set of rules. Here are some pitching tips.  | MORE »

Posted in Featured, Free Content, Media Relations, PR Insiders | Tagged , | Leave a comment

PR Insider: When It Comes to Pitching, Share the Wealth

The targeted media pitch is a thing of beauty, but some practical pitching tips are often forgotten. Here are some key point to remember when messaging mass media outlets.  | MORE »

Posted in Featured, Free Content, Media Relations, PR Insiders | Comments Off

PR Insider: Know the Media Landscape and Improve Relations

There are numerous benefits to being familiar with what company owns which media outlet, including establishing contacts and multiplying your PR reach. | MORE »

Posted in Featured, Free Content, Media Relations, PR Insiders | Tagged , , , | Comments Off

PR Insider: A Peek Behind the Media Curtain

Setting aside time to visit the newsrooms of media outlets you serve as a communicator is a great way to build relationships and understand what makes a media outlet tick.  | MORE »

Posted in Featured, Free Content, Media Relations, PR Insiders | Tagged , , | 1 Comment

Be a Siren, Not a Car Alarm: When Less is More in PR

When we practice good pitching techniques and follow up in a convenient fashion, we’re regarded in the newsrooms we serve as the blaring siren of an emergency vehicle. Bad pitching and inconvenient follow-up comes across as the continual alarm of a minivan. I | MORE »

Posted in Free Content, Media Relations, Media Training, PR Insiders | 2 Comments

Why All PR Professionals Need Media Contacts

I made a concerted effort to harness the relationships that I had spent years developing and take them with me to the next stop on my career path. | MORE »

Posted in Free Content, Media Relations, PR Insiders | Comments Off