Author Archives: Adam Myrick
There are numerous benefits to being familiar with what company owns which media outlet, including establishing contacts and multiplying your PR reach.
Setting aside time to visit the newsrooms of media outlets you serve as a communicator is a great way to build relationships and understand what makes a media outlet tick.
When we practice good pitching techniques and follow up in a convenient fashion, we’re regarded in the newsrooms we serve as the blaring siren of an emergency vehicle. Bad pitching and inconvenient follow-up comes across as the continual alarm of a minivan. I
I made a concerted effort to harness the relationships that I had spent years developing and take them with me to the next stop on my career path.