Author Archives: Andrew Bogucki

How to Play the Business Naming Game and Win

The art of naming comes in the creative team’s ability to generate words and ideas that capture the key attributes of the organization or product. | MORE »

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How to Play the Business Naming Game and Win

The art of naming comes in the creative team’s ability to generate words and ideas that capture the key attributes of the organization or product. | MORE »

Posted in Subscription Content | Comments Off