Author Archives: Andrew Bogucki

How to Play the Business Naming Game and Win

Posted on 09/17/2012 by Andrew Bogucki

The art of naming comes in the creative team’s ability to generate words and ideas that capture the key attributes of the organization or product. | MORE »

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How to Play the Business Naming Game and Win

Posted on 09/17/2012 by Andrew Bogucki

The art of naming comes in the creative team’s ability to generate words and ideas that capture the key attributes of the organization or product. | MORE »

Posted in Subscription Content | Comments Off