Stories by Andrew Blum

5 Questions Before Going From Agency to Solo

June 29th, 2015 by

Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process.

agency-client-slider

How to Attract and Retain PR Clients

June 8th, 2015 by

Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow.

newsroom-slider

PR Insider: Making Contacts in the Newspaper Newsroom

April 27th, 2015 by

Many newspaper newsrooms these days still have a beat system, but there are also web sites, video and a constantly changing media landscape to contend with.

PR Insider: Making Contacts in the TV Newsroom

March 30th, 2015 by

Pitching TV producers and reporters requires following a special set of rules, and if you follow them correctly, you will have TV newsroom contacts for a long time to come.

PR Insider: Keeping the Message Focused in a Crisis

February 23rd, 2015 by

When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused.

PR Insider: Sticky Client Time and Money Issues

January 26th, 2015 by

Should You Charge a Potential Client a Fee for a Proposal? What Do You Say to a Potential Client About Success-based PR Fees?

PR Insider: Choosing a Corporate Spokesperson

December 22nd, 2014 by

Your organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job.

PR Insider: Newspapers and Editorial Boards Still Have Impact

November 24th, 2014 by

Even in today’s digital age and with social media on everyone’s minds, there are still tried and true uses for print media.

PR Insider: TV Is Still Important in Your PR Plan

November 3rd, 2014 by

Everybody is on social media these days. But that does not mean you should not seek out TV interviews or turn them down if they come your way.

PR Insider: Navigating a Crisis in Public and Private Organizations

September 29th, 2014 by

Figuring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO.