It’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues.
Stories by Aaron Blank
Launching a campaign on Google—whether it’s through paid search, display ads, YouTube pre-roll, or one of the company’s many other options—is one of the best ways for PR pros and communicators to reach targeted, interested… Continued
A PR agency president offers 10 tips towards better agency/client relations.