SPEAKER PRESENTATIONS

Optimize Your Content to Improve Google Search Rankings
Sally Falkow, Digital PR and Social Media Strategist, Meritus Media, @sallyfalkow
Derek Lyons, Vice President, Technology Business Development, SHIFT Communications, @SHIFTcomm

Measuring Your Communications' Success With Google Analytics
Louis Gray*, Senior Program Manager, Google Analytics, @louisgray, @google
Kriselle Laran, Vice President, Digital + Measurement, Zeno Group, @krisellelaran, @zenogroup

How to Engage in Visual Storytelling on YouTube
Kirsten Chiala, Digital Content Lead, Cisco Newsroom, @cisco
Rose Mary Moegling, Manager, Customer Engagement, Toshiba America Medical Systems, @ToshibaMedical

AdWords: How to Make Advertising on Google Work for Your Brand
Julia Trost*, Principal Account Manager II, Consumer Electronics, Google,@juliahtrost, @google
Hugh Burnham*, Interactive Web Marketing Manager, Snapfish, @snapfishbyhp

Trends, Helpouts and Hidden Gems: Additional Google Tools to Strengthen Your Brand
Barry Reicherter, Partner, Digital Insights, Finn Partners, Finn Partners, @barryreich, @FinnPartners
Michael Brito, Head of Social Strategy, WCG, a W20 Company, @Britopian, @W20Group

*The presentation contained proprietary information for which the speaker was not given permission to share beyond the live event.