Attention Annual Report Shoppers…

For many corporate communicators, the end of summer signals a return to the six- to nine-month grind that will lead to the perfect annual report. The stakes are higher these
days, as the annual report has evolved from a basic I/R tool to become a critical brand expression that targets multiple stakeholder groups. In whose hands are you entrusting
this most sacred document? PR NEWS consulted with the experts to offer some shopping tips for those who are in the market for new talent: