At The Helm: Bickford Succeeds; Why Succession Stumbles

Warren Bickford, VP of Gryphon Reputation Management (Saskatoon, Saskatchewan, Canada), a seasoned veteran of the San Francisco-based International Association of
Business Communicators
(IABC), recently took the reins as the organization's 2005-06 chair. Bickford, who was president of his local IABC chapter, says he will use his new
podium to address themes that remain the toughest challenges for PR managers: transparency, measurement and crisis management.