Assessing the Fallout When Celebrities Support Controversial Causes

Using celebrities in healthcare campaigns is a tried-and-true way of raising awareness and money for causes. But when their high-profile influence is used to back alternative,
controversial causes, mainstream messages run the risk of being second-guessed. The Foo Fighters, an alternative rock band, is a prime example. In January, the group held a sold-
out concert in Hollywood to benefit Alive and Well, an AIDS organization that believes HIV is not the primary cause of AIDS. Pushing the envelope even more, the group also claims
that HIV testing is unreliable and therefore unnecessary and that HIV drugs do more harm than good. Such claims blow the lid off traditional HIV prevention messages aimed at
screening and medical treatment.