Are Your Experts Known? Hitch Your Wagon to a Hot Media Story

When the BBC broke the story last month of an adoption battle over twin girls brokered over the Internet, a BBC reporter phoned an American attorney specializing in adoption
cases for comment. The story hit U.S. shores shortly thereafter, and the American Academy of Adoption Attorneys (of which the aforementioned lawyer is a member) issued a
statement to more than 200 reporters, posting the same statement on its Web site. Before long, AAAA attorneys were interviewed for an AP story, which was then picked up by hoards
of newspapers nationwide, as well as NBC Nightly News, Canadian Broadcasting Corp., Yomiuri Television in Japan and so on, and so on.