| Displaying 1 - 20 of 329 matching stories. |
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| 05-16-2012 | | GM Hands Facebook a PR Challenge
General Motors dropped Facebook from its ad budget on the eve of the social network's public stock offering....
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| 05-15-2012 | | George Lucas a (Spiteful) Good Corporate Citizen
The filmmaker's neighbors refused to let him build a new studio, so he announced plans to build low-income housing instead....
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| 05-15-2012 | | $2 Billion Loss? Here's Your $23 Million Pay Package, Jamie
JPMorgan Chase's CEO had a relatively easy time of it at the firm's shareholders meeting, while Morgan Stanley's CEO had to face two-dozen protesters at his company's annual meeting....
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| 05-14-2012 | | Newsweek Aims for Obama Halo Effect
Newsweek's latest cover, which depicts Barack Obama as the country's "first gay president," may sell some subscriptions in the short term, but what will be the long-term effect on the brand?...
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| 05-14-2012 | | Latest C-Suite Bye-Bye Comes From Best Buy
Richard Schulze has resigned as chairman at the big box retailer in the wake of an investigation that shows he knew about former CEO Brian Dunn's inappropriate relationship with a female employee but did not tell the company's board....
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| 05-11-2012 | | Facebook and Microsoft Unveil Additional Ways to Reach Consumers
In advance of Facebook's IPO, two new offerings expand its ability to help brands reach and connect with consumers....
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| 05-11-2012 | | Time Magazine's Perfect Publicity Ploy
A Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time's subscriptions....
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| 05-10-2012 | | Pinterest Stress? New Plug-In May Be What the Doctor Ordered
Content providers on WordPress can now auto-pin their pages to Pinterest and track statistics related to their pinning efforts....
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| 05-10-2012 | | Romney's Non-Apology About 'High Jinks' Does Him No Favors
A Washington Post report about Mitt Romney's prep school years forces his campaign into crisis management mode....
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| 05-09-2012 | | Key to Feel-Good Social Media: Prompting Self-Disclosures
New Harvard research indicates that sharing one's own opinions and attitudes on social networks taps into the brain's pleasure center....
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| 05-09-2012 | | Lockheed Martin Takes Happy Flight on Twitter During '60 Minutes'
While 60 Minutes was revealing a big problem with its F-22 fighter jet, Lockheed Martin posted upbeat facts about the plane on Twitter....
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| 05-08-2012 | | Facebook Accelerates Transformation Into a Mobile Gateway
Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same....
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| 05-08-2012 | | Coca-Cola Tops Brand Rankings—Retailers Make Gains
Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl's have improved since 2010....
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| 05-08-2012 | | Fifty Shades Author's Mother's Day Gift: A Banning in Florida
Not that E.L. James and publisher Vintage needed any help moving copies of Fifty Shades of Grey, but the banning of the book by the Brevard County library is just the PR campaign they needed on the cusp of Mother's Day....
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| 05-07-2012 | | Social Protests Mark Tumultuous Spring for Shareholder Meetings
The "99 Percent" movement will be on hand for 3M's annual shareholder meeting—and it's not the only shareholder meeting in its crosshairs....
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| 05-07-2012 | | Minimal Response to Resume Flap Sparks Flames at Yahoo
After it was learned that Yahoo CEO Scott Thompson's resume was inaccurate, the company tried to change the subject too quickly....
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| 05-04-2012 | | Jack Welch Shares Attitudes About Women—Is GE Cringing?
GE's former CEO told an audience of women executives that if they want to get ahead, focus on performance. The perceived message: Welch refuses to accept the existence of biases holding women back....
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| 05-04-2012 | | Facebook: The New Action Star
Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories....
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| 05-03-2012 | | Kutcher's Bollywood Send-Up Bombs, Popchips Sends Mixed Apologies
Next time Popchips launches an online ad campaign that creates controversy, it just might want to get its response straight....
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| 05-03-2012 | | Ads and All: Four Reasons for Your Brand to Be on Tumblr
Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system....
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