| Displaying 1 - 20 of 133 matching stories. |
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| 02-09-2012 | | 7 Strategic Communications Lessons by Way of the Super Bowl
Using the Super Bowl as a lens, George Washington University's Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place....
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| 02-07-2012 | | How to Make Your Social Media Policy Stick
Creating a fluid, well-written social media policy is an investment in your organization's future, says Haynes and Boone partner Matthew Deffebach....
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| 02-02-2012 | | 7 Ways to Separate Yourself From the Pack When Pitching the Media
PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out....
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| 01-30-2012 | | 7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook
Likeable Media's Dave Kerpen, who will deliver the afternoon keynote at PR News' Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand....
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| 01-26-2012 | | The Accidental Agency: A Retrospective of My Life in PR
Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career....
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| 01-23-2012 | | PR Agencies Report 2011 Revenues to Top 2010 Figures
Agencies were largely in the black in 2011, and most reported increased hiring, according to a Council of PR Firms survey....
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| 01-23-2012 | | How to Write for Journalists and Make Their Jobs Easier
According to Andrew Hindes of The In-House Writer, the social media age hasn't changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you're doing to make the journalist's job easier....
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| 01-20-2012 | | What PR Can Do to Earn a Seat at the Senior Management Table
Highlander Consulting's Gordon G. Andrew provides seven tactics to build internal support for PR's value within your organization....
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| 01-17-2012 | | How PR Can Feed the Data Journalism Pipeline
InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage....
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| 01-09-2012 | | Custom Content Usage Soars
Branded content—a fusion of publishing and marketing—saw a major rise in 2011, and is forecast to increase again in 2012....
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| 01-06-2012 | | Use Analogies to Clear Up Client Confusion About Social Media
Maroon PR's Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun....
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| 01-03-2012 | | Why PR Is Often Missing at the Senior Management Table
Highlander Consulting's Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table....
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| 12-21-2011 | | Top 10 Mom Communications and Marketing Trends
Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm's research studies and work with mom influencers....
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| 12-15-2011 | | Social Media Policy a Must-Have in 2012
Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now....
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| 12-12-2011 | | Let's Stop Focusing on the ROI of Public Relations
Highlander Consulting's Gordon G. Andrew says PR pros need to shift their focus from proving public relations' ROI to using KPIs to measure progress toward specific business goals....
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| 12-06-2011 | | Add Some Conflict to Make Your PR Programs Pop
Looking for an instant jolt for your PR initiatives? Pick a fight, says author George Torok....
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| 11-21-2011 | | Don't Fear Quantitative Information—Put It to Work for Your Clients
In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information....
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| 11-17-2011 | | What to Say When You Can't Say 'Yes'
Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion....
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| 11-09-2011 | | Blocking Employee Use of Social Media? It's Time to Rethink Why
Matthew Deffebach of Haynes and Boone puts employers' fear of social media under the microscope....
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| 11-07-2011 | | Not Always Room at the Table for PR Pros During Media Calls
Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn't—sit in on media interviews....
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