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| Displaying 1 - 8 of 8 matching stories. |
 | | | 07-08-2010 | | Using Twitter as a Media Outreach Tool: Think Before You Pitch
Ask the Expert Q: Eager to use Twitter as media outreach tool, recently one of our junior PR staffers blatantly pitched a story to one of our key journalists on that reporter’s Twitter page. This caused a backlash from both the reporter and her...
| | | | | 04-21-2010 | | Proactive Client Service Can Avert Unpleasant Surprises
Ask the Expert Q. I’m an assistant account executive at a midsized PR firm in the Midwest, and our account team just lost a longtime client to a crosstown rival. We had no inkling that the client was dissatisfied, so our group was more...
| | | | | 04-05-2010 | | Making Your Corporate Web Site Media Friendly
Ask the Expert Q. Our communications department has embraced social media so much that I fear our corporate Web site is suffering. What are some tips for making sure our site is media friendly, and how can we increase the usability of the site? A. A corporate...
| | | | | 01-28-2010 | | Meshing Traditional and New Media Tactics
Ask the Expert Q: As a PR old-timer (over 35!), I believe it's important to mesh traditional techniques with social media tactics, but my traditional ideas are getting squashed in our strategy meetings. Any advice? A: You have good reason to advocate a...
| | | | | 01-04-2010 | | Bloggers and Media Relations
Q. Will the blog soon be perceived as an ineffective communications tool, as some predict? How much attention should I devote to reaching bloggers? A. "I don't believe we will see the end of blogs for quite some time" says HMA PR vice...
| | | | | 12-09-2009 | | Justifying the Use of Social Media to Help Meet Your Organization's Goals
Q: How can I justify to top management the PR department's growing use of social media, especially Twitter...
| | | | | 07-23-2009 | | Are Micropayments a Threat to Your Business?
Q: Increasingly, I'm reading that publishers are likely to start charging for at least some of their online news content. If this comes about, will our ability to obtain news content be hindered by micropayments, pay walls, or other purchasing controls that...
| | | | | 05-06-2009 | | Make Your Searches Worthwile
Q: I’ve recently started working on a major brand that receives a great deal of print and online coverage. My search strings are well written, so is there anything else I can do to...
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