| Displaying 1 - 20 of 311 matching stories. |
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| 08-30-2010 | | Media Beat: Journos Paint Rosier Business Picture
An exclusive PR News chart shows that the tone of media coverage of corporate attributes has been more positive of late, with the exception of CSR....
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| 08-30-2010 | | Case Study: Fitness Mag Integrates Editorial Messages With Live Events, Boosting Brand Awareness and Sponsorships
Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign....
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| 08-23-2010 | | Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country Adventure
Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another....
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| 08-16-2010 | | Case Study: PR in Iraq: Army Corps of Engineers Builds Schools, Goodwill—and Gets ‘Scooped’ by the Enemy
The U.S. Army Corps of Engineers tailored outreach to the Iraqi people about its mission with the aim to educate the community and protect its staff with the help of public affairs specialists....
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| 08-13-2010 | | PR News Poll: JetBlue and the Evacuating Flight Attendant
Flight attendant Steven Slater's angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners....
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| 08-11-2010 | | PR News Advisory Board: Did HP and APCO Make the Right Move?
Did APCO Worldwide give HP the right advice in the forced resignation of its chief, Mark Hurd? Members of PR News' Advisory Board weigh in on the crisis....
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| 08-09-2010 | | Case Study: PR Drives Top-Tier Media Coverage and High Public Awareness of Ford’s Theatre Renovation
The renovation of Ford’s Theatre in Washington, D.C., offered theater management a unique opportunity to reposition the historic landmark as something more than just the place where Abraham Lincoln got shot....
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| 08-09-2010 | | Hurry-Up Offense Propels Rollout of Jockey/Tebow Sponsorship Deal
PR News tracks the media relations efforts that moved the Tim Tebow/Jockey International sponsorship deal story from beginning to end....
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| 08-02-2010 | | Traditional Media Relations Tactics Still Apply on the Social Web
The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch....
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| 07-30-2010 | | PR Time Machine: How Would You Media Train Don Draper?
Media training guru Andy Gilman reveals how he would prepare Mad Men's Draper for his next interview with The Wall Street Journal....
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| 07-26-2010 | | Case Study: FEMA’s Flood Insurance Program Awareness Campaign Keeps Agents Connected and Customers Covered
To counter the public's belief that flood insurance was largely unneccessary, the Federal Emergency Management Agency and Ogilvy PR created the FloodSmart campaign, designed to communicate flood risk and insurance options....
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| 07-19-2010 | | Low CEO Visibility: Is PR at Fault?
While conventional wisdom tells PR executives to get their top management out in front of the media to build reputation and trust, data compiled by PRIME Research for PR News shows that compared to other PR disciplines “management” coverage by top media outlets is severely lacking....
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| 07-19-2010 | | Case Study: PR Outreach Helps Drive Utility Company’s Ambitious Energy Reduction Campaign—With Electrifying Results
To promote the use of CFL bulbs among its customers, Puget Sound Energy engineered a fully integrated marketing/communications campaign the rocked the northwest--not bad for conservative utility outfit....
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| 07-15-2010 | | Pause Before You Publish: Lessons From Dan Gilbert's 'LeBron Letter'
From a PR perspective, Dan Gilbert's letter to fans in response to LeBron's departure could have been constructed differently—to reenforce the positive....
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| 07-12-2010 | | Message Control: Changing the PR-Journalist Dynamic
Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency....
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| 06-28-2010 | | Case Study: Baby Giraffe and PR Help Solve Zoo Budget Impasse While Curbing Outcry Over Threat of Animal Sacrifices
Unfortunate comments by Zoo New England's CEO over zoo budget cuts by the state created a nationwide stir that required quick action by PR agency Rasky Baerlein....
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| 06-23-2010 | | Hoax Releases Hit Newswire Services
Two phony press releases hit PR Newswire and Business Wire, causing a change in release submission policy....
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| 06-21-2010 | | Use Community Access TV to Get Your Message Out
For smaller businesses and nonprofits, community access television can be an attractive alternative outreach platform....
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| 06-18-2010 | | Media Relations Forum: Rule No. 1—Make Journalists Do Their Job
Top communications executives imparted advice on how to best deal with the evolving media landscape at the PR News Media Relations Forum....
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| 06-18-2010 | | One-Question Survey: Define a Good Relationship With the Media
In advance of PR News’ June 17 Media Relations Forum in Washington, D.C., we asked the PR community one question: “How would you define a good relationship with the media?” See the winning response....
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