| Displaying 1 - 20 of 545 matching stories. |
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| 02-08-2012 | | BC Hydro's PR Investment May Reap Powerful Rewards
British Columbia's electric utility company is loading up on PR research and consultation in advance of major price hikes....
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| 02-07-2012 | | 5 Ways to Reinvent the Press Release With SEO
The press release still plays an important role in media relations, and Cision's Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements....
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| 02-06-2012 | | 4 Tips for Building 'Dark Sites' To Help In Times of Crisis
Wieck Media CEO Tim Roberts provides four tips for building a pre-populated destination to have waiting for the media in the event of a crisis....
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| 02-06-2012 | | How PR Can Forge Peaceful Coexistence With Wikipedia
Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia....
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| 02-06-2012 | | Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results
Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care's revamped online newsroom....
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| 02-02-2012 | | 7 Ways to Separate Yourself From the Pack When Pitching the Media
PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out....
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| 02-01-2012 | | 5 Tips for a Successful Social Media Crisis Response
Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6's David B. Thomas provides five ways to organize a social crisis strategy....
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| 01-30-2012 | | PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy
In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy....
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| 01-25-2012 | | Lack of Preparation Mars Costa Cruises Press Conference
CommCore Consulting principle Jerry Doyle explains the four missteps made by Costa Cruises during its Jan. 16 press conference....
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| 01-24-2012 | | 4 Tips for Great Storytelling: For Public Relations and Life
Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts....
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| 01-23-2012 | | PR Lessons to Be Learned From the Costa Concordia Tragedy
In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices....
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| 01-23-2012 | | Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself
Dix & Eaton's Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy....
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| 01-23-2012 | | Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records
PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders' Cup....
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| 01-23-2012 | | How to Write for Journalists and Make Their Jobs Easier
According to Andrew Hindes of The In-House Writer, the social media age hasn't changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you're doing to make the journalist's job easier....
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| 01-18-2012 | | Preparing for a Global PR Battle: Understand Cultures, Influencers
Access Communications' Brian Regan provides four tips for conducting global media outreach....
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| 01-17-2012 | | Community Papers Preferred Source of Local News
Don't forget about local beats when pitching stories, as smaller communities continue to embrace their local newspapers....
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| 01-17-2012 | | How PR Can Feed the Data Journalism Pipeline
InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage....
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| 01-16-2012 | | Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort
With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media....
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| 01-09-2012 | | How to Media Train—From a Spokesperson’s POV
A veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes....
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| 01-04-2012 | | Social Sites' Role In Reaching Key Influencers Grows
More than 70% of journalists and other media professionals are interacting with PR pros through social media platforms....
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