PR News Online Measurement Conference
April 18 in Washington, DC
Register
PR News Online
PRNews
Home Contact Us RSS
Social Networks
 
 
Channels
Digital PR
Measurement
Corporate Responsibility
Media Relations
College Guide
PR News Awards
Call for Entries!

Platinum PR Awards
Entry Deadline:
May 11


Digital PR Awards
Entry Deadline:
  July 13


Top Places to Work in PR Awards
Entry Deadline:
August 3


15-to-Watch Awards
Entry Deadline:
August 17


Nonprofit PR Awards
Finalists Announced!

CSR Awards
Finalists Announced!


PR News' Winners Circle

See our list of winners and honorable mentions from PR News' Awards Programs
Research & Surveys

Take the Survey : A Day in the Life of a PR Practitioner

PR News Releases Salary Survey


Custom Content Usage Soars

C-Level Execs Recognize Public Relations' Importance

Companies Overlooking Online Customer Feedback

... more research

E-letter
Calendar




 	 Subscriber Resource Center

Ask the Expert Archives
Displaying 1 - 20 of 545 matching stories.
02-08-2012BC Hydro's PR Investment May Reap Powerful Rewards
British Columbia's electric utility company is loading up on PR research and consultation in advance of major price hikes....
02-07-20125 Ways to Reinvent the Press Release With SEO
The press release still plays an important role in media relations, and Cision's Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements....
02-06-20124 Tips for Building 'Dark Sites' To Help In Times of Crisis
Wieck Media CEO Tim Roberts provides four tips for building a pre-populated destination to have waiting for the media in the event of a crisis....
02-06-2012How PR Can Forge Peaceful Coexistence With Wikipedia
Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia....
02-06-2012Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results
Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care's revamped online newsroom....
02-02-20127 Ways to Separate Yourself From the Pack When Pitching the Media
PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out....
02-01-20125 Tips for a Successful Social Media Crisis Response
Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6's David B. Thomas provides five ways to organize a social crisis strategy....
01-30-2012PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy
In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy....
01-25-2012Lack of Preparation Mars Costa Cruises Press Conference
CommCore Consulting principle Jerry Doyle explains the four missteps made by Costa Cruises during its Jan. 16 press conference....
01-24-20124 Tips for Great Storytelling: For Public Relations and Life
Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts....
01-23-2012PR Lessons to Be Learned From the Costa Concordia Tragedy
In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices....
01-23-2012Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself
Dix & Eaton's Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy....
01-23-2012Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records
PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders' Cup....
01-23-2012How to Write for Journalists and Make Their Jobs Easier
According to Andrew Hindes of The In-House Writer, the social media age hasn't changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you're doing to make the journalist's job easier....
01-18-2012Preparing for a Global PR Battle: Understand Cultures, Influencers
Access Communications' Brian Regan provides four tips for conducting global media outreach....
01-17-2012Community Papers Preferred Source of Local News
Don't forget about local beats when pitching stories, as smaller communities continue to embrace their local newspapers....
01-17-2012How PR Can Feed the Data Journalism Pipeline
InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage....
01-16-2012Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort
With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media....
01-09-2012How to Media Train­—From a Spokesperson’s POV
A veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes....
01-04-2012Social Sites' Role In Reaching Key Influencers Grows
More than 70% of journalists and other media professionals are interacting with PR pros through social media platforms....
Pages:  [1] 2 3 4 5 6 7 8 9 10 Next »

 

PR Jobs

NEW JOBS 

Los Angeles, CA
American Film Institute

New York, NY
Bluefly

Akron, OH
Sterling Jewelers
 
San Francisco, CA
Levi Strauss & Co.
 
Upcoming Webinar

PR News 2012 Webinar Series Offer
Register

SEO Workshop
Feb. 15 in San Francisco
Sold-Out

Digital PR Summit
Feb. 16 in San Francisco
Register

Media Relations Webinar
Feb. 23
Register

Nonprofit Awards Luncheon
March 15 in Washington, DC
Register

CSR Awards Luncheon
April 17 in Washington, DC
Register

Measurement Conference
April 18 in Washington, DC
Register

PR News Press

Employee Communications

Employee Communications Guidebook

Order
Now

Salary Survey: PR Compensation & Benefits Report

Order
Now

Digital PR Guidebook, Vol. 4

Order
Now

Crisis Management Guidebook, Vol. 5

Order
Now

Media Training Guidebook, Vol. 4

Order
Now

Guide to Best Practices in PR Measurement , Vol. 5

Order
Now

Top 100 Case Studies in PR Guidebook, Vol. 5

Order
Now

Corporate Social Responsibility & Green PR

Order
Now