| Displaying 1 - 20 of 227 matching stories. |
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| 02-09-2012 | | New Reputation Index Features Long-Established Brands
The newest reputation index reveals that a brand's corporate reputation is bolstered by its longevity in the marketplace....
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| 02-08-2012 | | PR News Q&A With Danielle Brigida: Document the 'Little Victories' in Social Media ROI
In advance of PR News' April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success....
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| 02-06-2012 | | Charting the Industry: Is the Blog Fading? Don’t Bet On It
While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control....
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| 01-31-2012 | | CEO Cred Suffers Biggest Barometer Dip in 9 Years
Edelman's 2012 Trust Barometer study reveals a considerable decrease in CEO credibility and an increase in trusting social networking sites as sources of information about companies....
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| 01-30-2012 | | Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy
For the PR executive, it's not all about smart social media tactics—it's also about becoming a strategic leader in social media within your organization....
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| 01-30-2012 | | PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy
In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy....
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| 01-30-2012 | | 7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook
Likeable Media's Dave Kerpen, who will deliver the afternoon keynote at PR News' Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand....
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| 01-24-2012 | | Top 5 Digital Skills PR Leaders Need to Master
CMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management?...
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| 01-20-2012 | | What PR Can Do to Earn a Seat at the Senior Management Table
Highlander Consulting's Gordon G. Andrew provides seven tactics to build internal support for PR's value within your organization....
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| 01-19-2012 | | PR News Q&A With Clinton Schaff: Measuring Social Media Success
In advance of PR News' Feb. 16 Digital PR Summit in San Francisco, GolinHarris' Clinton Schaff gives a preview of key social media metrics that resonate with the C-suite....
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| 01-16-2012 | | Tip Sheet: Get a Grip on Conversations: Map a Social Graph
Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph....
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| 01-16-2012 | | Want Deeper Measurement Insight? Connect PR with Market Research
Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task....
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| 01-09-2012 | | Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter
Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience....
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| 01-05-2012 | | Issues Measurement and Analysis: Ask These Questions First
Clemons Communication president John Clemons suggests four questions to ask when setting metrics to help evaluate issue campaigns....
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| 01-03-2012 | | Why PR Is Often Missing at the Senior Management Table
Highlander Consulting's Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table....
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| 01-02-2012 | | Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform
In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process....
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| 01-02-2012 | | Marketing Heads: PR the Toughest ROI Nut to Crack
Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers....
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| 12-19-2011 | | When It Comes to Social Media, the Numbers Don’t Lie: The Ads Have It
The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement....
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| 12-19-2011 | | PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?
PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012....
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| 12-12-2011 | | Let's Stop Focusing on the ROI of Public Relations
Highlander Consulting's Gordon G. Andrew says PR pros need to shift their focus from proving public relations' ROI to using KPIs to measure progress toward specific business goals....
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