|
| Displaying 1 - 10 of 10 matching stories. |
 | | | 01-03-2011 | | Charting the Industry: Orgs Wrestle With Social Media ROI
Despite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media....
| | | | | 11-08-2010 | | Fostering Internal Trust: Deploying Your Intranet in a Crisis
In case of a crisis, calming fears and disseminating factual information internally is critical. Your organization's Intranet can be the one-stop shop for gaining employee trust....
| | | | | 10-04-2010 | | Promo Items Can Have Real Branding Power, But Beware of Recalls
No longer relegated to the desk drawer, new product and promotional trends are propelling swag to greater heights. PR News looks at the state of tchotchkes, and how today's organizations put them to good use....
| | | | | 03-15-2010 | | Have a Cause Initiative You Can Rally Around
For other companies wishing to do a campaign similar to Nationwide’s Driving While Distracted program, which educates consumers on safe driving practices, Fleishman-Hillard’s Senior Vice President Bill Ferguson and Nationwide’s communications consultant for media relations, Charley Gillespie, offer tips....
| | | | | 03-15-2010 | | Case Study: Nationwide, Fleishman-Hillard Take Hands-On Approach To ‘Driving While Distracted’ Cause Campaign
After hearing firsthand accounts of the dangers posed by distracted driving from customers and colleagues, Nationwide Insurance became the first insurance company to take on the issue when it launched its campaign to educate consumers on the risks posed by Driving While Distracted (DWD) and encourage Americans to adopt safer driving habits in order to protect lives on the road....
| | | | | 03-15-2010 | | Tech Pothole Stalls Program
Because the Driving While Distracted campaign was a multi-platform effort that entailed considerable planning, logistics were certainly a challenge, says Nationwide’s Charley Gillespie. But the biggest hurdle involved technology....
| | | | | 12-21-2009 | | Helping Migrants: Western Union's Massive CSR Campaign
Migration is what drives Western Union—to the tune of nearly $1 billion a year in earnings helping poor migrants around the globe send money home. Western Union’s assistance to migrants who are moving their money does not come without criticism, however. ...
| | | | | 10-05-2009 | | Case Study: Aflac Turns a Heartwarming Story Into a Life-Saving Cause-Branding Campaign
Company: Aflac Agency: Fleishman-Hillard Timeframe: 2008-ongoing When news that Aflac employee Steve Karas’ bone marrow donation saved the life of a young boy living near New York reached the company’s corporate public relations team, the...
| | | | | 10-05-2009 | | TAKING A CAMPAIGN FROM BIG TO BIGGER WITH A FRIENDLY RIVALRY, A SUSTAINABLE HOOK AND A THIRD-PARTY SUPPORTER
The story of Aflac’s Boston district manager Steve Karas donating bone marrow to save a young boy’s life is poignant in and of itself, but company’s PR team needed to elevate it to a larger media stage if they wanted its impact to reach a...
| | | | | 01-05-2009 | | Case Study: Democratizing Corporate Governance: Aflac Wins Shareholder Support by Giving Them a 'Say on Pay'
Company: Aflac Agency: Fleishman-Hillard Timeframe: 2007-2008 The American Family Life Insurance Company (Aflac) may be best known in the consumer marketplace for its quirky, quacky duck mascot, but the insurance giant made a different type of impression on...
| |
|
|
|
|
 |
 |
NEW JOBS
Los Angeles, CA
American Film Institute
New York, NY
Bluefly
Akron, OH
Sterling Jewelers
San Francisco, CA
Levi Strauss & Co.
|
|
 |
|
PR News 2012 Webinar Series Offer
Register
SEO Workshop
Feb. 15 in San Francisco
Sold-Out
Digital PR Summit
Feb. 16 in San Francisco
Register
Media Relations Webinar
Feb. 23
Register
Nonprofit Awards Luncheon
March 15 in Washington, DC
Register
CSR Awards Luncheon
April 17 in Washington, DC
Register
Measurement Conference
April 18 in Washington, DC
Register
|
|
Social Networks
.gif)
Search 
