| Displaying 1 - 20 of 1374 matching stories. |
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| 02-09-2012 | | 7 Strategic Communications Lessons by Way of the Super Bowl
Using the Super Bowl as a lens, George Washington University's Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place....
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| 02-09-2012 | | New Reputation Index Features Long-Established Brands
The newest reputation index reveals that a brand's corporate reputation is bolstered by its longevity in the marketplace....
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| 02-09-2012 | | PepsiCo's Big Gulp: 'Team, Great Q4! 8,700 of You Have to Go'
The soft-drink and snack-food giant must find a way to share with its employees news about its positive quarterly results and details about a 3% workforce reduction....
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| 02-08-2012 | | PR News Q&A With Danielle Brigida: Document the 'Little Victories' in Social Media ROI
In advance of PR News' April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success....
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| 02-08-2012 | | BC Hydro's PR Investment May Reap Powerful Rewards
British Columbia's electric utility company is loading up on PR research and consultation in advance of major price hikes....
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| 02-08-2012 | | 5 Questions for PRSA Chairman & CEO Gerry Corbett
In an interview with PR News, Gerry Corbett says that realizing more value for PRSA members—particularly in career development—is a top priority....
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| 02-07-2012 | | How to Make Your Social Media Policy Stick
Creating a fluid, well-written social media policy is an investment in your organization's future, says Haynes and Boone partner Matthew Deffebach....
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| 02-07-2012 | | Goldman Sachs CEO Occupies Center Stage for Human Rights Org
Goldman Sachs CEO Lloyd Blankfein signed on with the Human Rights Campaign to help generate awareness for marriage equality, garnering some positive coverage for himself for a change....
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| 02-07-2012 | | 5 Ways to Reinvent the Press Release With SEO
The press release still plays an important role in media relations, and Cision's Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements....
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| 02-07-2012 | | Exit the Scapegoat at Komen. Who's Next?
Focusing the blame on one person for the handling of the cutoff of funding to Planned Parenthood is unbecoming to a once-proud organization....
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| 02-06-2012 | | 4 Tips for Building 'Dark Sites' To Help In Times of Crisis
Wieck Media CEO Tim Roberts provides four tips for building a pre-populated destination to have waiting for the media in the event of a crisis....
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| 02-06-2012 | | Twitter, Mini-Controversies, All Part of Super Bowl Experience
Tweeters went on all-out blitz before and during the Super Bowl, widening the reach of flubs and obscene gestures....
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| 02-03-2012 | | Social Media Looms Large in Komen's Latest Decision
After a three-day hailstorm of online negativity and criticism, Susan G. Komen for the Cure modified its funding stance toward Planned Parenthood....
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| 02-03-2012 | | Like All Brands, Presidential Campaigns Must Convert Followers to 'Customers'
A presidential campaign is a brand like any other, and as such should aim for engagement on Twitter, not just amassing followers....
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| 02-02-2012 | | News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots
What football game? What ads? It's the conversations about the ads that really matter....
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| 02-02-2012 | | 7 Ways to Separate Yourself From the Pack When Pitching the Media
PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out....
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| 02-02-2012 | | Facebook's Message to Investors: Look to the Stars
Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook's initial valuation—just in case it's a slight disappointment....
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| 02-02-2012 | | PR News Poll: All Hands on Deck for Social Media
PR News asked members of its online community if everyone on their communications team is expected to engage in social media....
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| 02-01-2012 | | Planned Parenthood Cut-Off Tests Komen's Public Image
Susan G. Komen for the Cure's decision to cease funding of Planned Parenthood's breast cancer screening programs will come with a price....
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| 02-01-2012 | | PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet
In advance of PR News' Feb. 16 Digital PR Summit, Krisleigh Hoermann shares some of the American Heart Association's Twitter tactics....
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