| Displaying 1 - 20 of 25 matching stories. |
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| 02-11-2009 | | Online Video Consumption Rises at Work
New Year Brings Wary Ad Forecast: According to a new report by FitchRatings, the projected contraction in output among the major advanced economies will represent the steepest decline since WWII, with GDP in the U.S. to decline approximately 1.2%, while...
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| 01-20-2009 | | Empirical Evidence: CSR & the Bottom Line
"High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)--Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston--reached that conclusion after...
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| 01-05-2009 | | As Media Continues to Fragment, Communications Pros Take Note
Funnyman Jay Leno's recent announcement that he's leaving his late-night throne for a prime-time spot on NBC has all media buzzing about the move's larger implications. After all, it's the first show of its kind to land in prime time--usually real estate...
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| 12-15-2008 | | How To...Conduct Communications Research
Undertaking research is an increasingly important part of communications executives' jobs, whether it's to contribute to measurement efforts, facilitate integration, justify budgets or simply gather intelligence about their target stakeholders. But research...
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| 12-11-2008 | | 2008 PR News Platinum PR Issue Winner: Research/Measurement
The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country...
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| 10-20-2008 | | Free Tools for Conducting Keyword Research
Keeping SEO in mind, here are a few free tools for conducting keyword research: • Google AdWords: www.adwords.google.com...
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| 10-13-2008 | | Social Media Measurement Lags Behind in Rising Tracking Trend
Social media may have already made its way into mainstream communications but, according to the results of the PR News/BurrellesLuce Media Measurement and Analysis Survey, it hasn't broken through the measurement front--yet. The survey, which polled more than...
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| 10-01-2008 | | Five Ways to Get Great ROI in Media Relations Research
While media relations is only one form of PR, the following Q & A can provides guidance for getting the best ROI in media relations research. ▶ Do you provide content for the media analysis or do I? An “all-in-one” solution is...
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| 09-29-2008 | | Social Media Survey: Execs Have Motivation, Lack Confidence
The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices. That said, the more than 900 communications professionals who responded to the survey voiced a...
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| 08-18-2008 | | Gen Y Lives for Tech; Sales & Marketing's Shared Interests; Branded Content Sites Score Big
*Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to their future revenue streams. Forrester...
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| 08-04-2008 | | Looking for Evidence: New Measurement Approach Turns Old Tactics Upside Down
Measurement is the bread and butter for communications executives, as this professional population is constantly on the lookout for tangible ways to quantify their efforts and, in turn, get buy-in from the powers that be (clients, senior management...
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| 05-12-2008 | | Crisis Communications: Made in China
The wave of Chinese-made product recalls, including those of toxic pet food and faulty or lead-contaminated toys, may spell trouble for consumer packaged goods companies worldwide. According to an extensive investigation into blog responses to product defects...
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| 05-12-2008 | | Risky Business
According to Aon's first Global Risk Management survey, the increasingly diverse, complex and exotic risks faced by multinational corporations make risk management difficult and ineffective. The results reveal that: The top five risk...
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| 05-12-2008 | | Can't Get No Satisfaction
Customer Relations: Can't Get No Satisfaction Customer service is a big deal, and it's not a responsibility to be overlooked or shunned by communicators. That point is made all the more emphatically by a survey from Genesys, which revealed that, while...
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| 05-12-2008 | | The "Boomer"ang Effect
A study released by Weber Shandwick in conjunction with KRC Research revealed that companies are overlooking a relatively untapped area through which to gain competitive advantage: the relationship networks of baby boomers, or people between the ages of 42...
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| 05-12-2008 | | Customer Relations: It's All The Rage
PR practitioners and corporate communicators may not always have their fingers on the pulse of the customer relations function, but that's not necessarily a good thing - especially considering how much impact customer opinion has on corporate reputation. Case...
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| 05-12-2008 | | Dysfunctional Relationships
The results of a study by Strativity Group demonstrate that dysfunctional relationships are not confined to one's personal life. Rather, the survey respondents admit that a majority of companies fail to deliver differentiated value to customers, and, in turn...
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| 04-21-2008 | | Managing Countries and Companies
Representing a multinational corporation is hard work, but according to a survey from Weber Shandwick, most business leaders believe that heads of state have a tougher job when it comes to managing...
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| 04-21-2008 | | IT Risks are CEOs' Worst Fear
According to a report by the Economist Intelligence Unit, nearly a third of the 145 international senior executives surveyed listed IT systems collapse as their...
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| 04-21-2008 | | Management Roadblocks
A survey released by Attunity and London-based research firm Loudhouse reveals startling results concerning senior management's effectiveness in the workplace, which in turn imply integration needs that should be addressed by communications professionals. The...
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