| Displaying 1 - 20 of 105 matching stories. |
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| 03-11-2009 | | Managing Challenges Associated with Digital Integration
Digital integration is a necessary approach to all business communications, but the best place to begin incorporating Web strategies is inside the organization. But just because it's the right (and only) thing to do to remain competitive, challenges still...
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| 03-05-2009 | | Measuring the Real Value of Internet Media
Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and quantitative metrics around Internet...
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| 02-23-2009 | | How to Separate Your Business and Personal Life on Facebook
If you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely it is that your list of...
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| 02-17-2009 | | Selling Idea of Digital Integration to Risk-Averse Senior Execs
Senior business executives' continued haphazard approach to digital communications lends significant credence to the old saying, "The more things change, the more they stay the same." After all, the present time will surely be remembered in the...
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| 02-11-2009 | | Social Media ROI
Not a day--or, if you are on Twitter, not an hour--goes by without discussion about how social media is changing our business. Depending on whom you listen to, its impact on communications is either revolutionary or evolutionary. I happen to think about it in...
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| 02-11-2009 | | Maximizing Digital Influence
A research study conducted by MS&L identified key behaviors of online influencers and outlined the following program for maximizing the digital influence they have over audiences: 1. Understand influencers' motivations: High level of...
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| 02-04-2009 | | Narrowcasting Your Audience and Understanding the 'Real' Stakeholders in the Modern Business World
John Volkmann, corporate vice president of brand and communication at AMD (once called Advanced Micro Devices), knows he has contrarians as customers. He was keynote speaker recently at The Conference Board’s Corporate Image and Branding Conference in...
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| 02-02-2009 | | How To...Re-Brand/Redesign a Corporate Web Site
At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. Exactly one minute later, at 12:01 p.m. EST, the curtain on the new http://www.whitehouse.gov was lifted, revealing a completely...
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| 01-12-2009 | | Tip Sheet: New Year's Resolution: Embrace Social Media
By Chris Johnson This year, public relations professionals will have to revolutionize the way we approach and influence new media. The year of 2009 will be defined by our ability to adapt to new media opportunities even when we lack the resources we had in...
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| 01-05-2009 | | Tip Sheet: For PR Pros, Are Rules Made To Be Broken?
By Courtney Barnes "Rules are for other people." That's what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed with last-minute shoppers. He was joking...
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| 12-31-2008 | | Why the Murder of Old Media is PR’s Best Chance
Since the advent of the printing press, professional opinions have helped shape our own. From Hearst to Murdoch, from Cronkite to Brokaw. Huge companies that employ thousands of trained journalists have helped us understand what’s good and bad, and whom...
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| 12-22-2008 | | Short and Sweet: Writing & Optimizing Web Content = An Exercise in Discretion
Writing content for dissemination via Web channels has little to do with prose, try as the long-form writers among us might to prove otherwise. Verbosity holds little appeal for audiences who consume information online. For communications executives, this...
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| 12-15-2008 | | Quick Study: CMOs Not Interested in Socializing; Marketers Pressured to Show ROI; Millennial Journos Lead New Media Usage
*Social Networks a Low Priority for CMOs: Despite the cultural phenomenon that Facebook and MySpace have become the past five years, 55% of the CMOs at leading brands surveyed by Epsilon, in partnership with GfK Roper, said they're not too interested (22%)...
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| 12-15-2008 | | Tip Sheet: Coalition Building in the Age of Obama
By Neal Cohen And Evan Kraus Inauguration Day is quickly approaching, but many are still talking about the important lessons learned from the recent presidential election. Among the many historic features of this event, one is especially relevant to public...
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| 12-11-2008 | | How To Avoid Learning Blog Lessons The Hard Way
The blogosphere has seen its fair share of imposter bloggers whose stated identity or affiliation is far from the truth. Sony indulged in such identity concealment in 2006 when its marketing agency launched and maintained a blog to build buzz around the...
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| 11-25-2008 | | 2008 PR News Platinum Winner: Blog
The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country...
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| 11-25-2008 | | 2008 PR News Platinum PR Issue Winner: Podcast/Videocast
The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country...
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| 11-24-2008 | | From Washington to the Web: Digital Democratizes Lobbying
Financial institutions may win the "award" for worst year ever, but the automotive industry has begun to give banking a run for its money. Last month, the companies that once defined the America's industrial and entrepreneurial spirit found themselves...
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| 11-24-2008 | | Case Study: I See London, I See France: Social Media Campaign
Company: Jockey International Agency: Cone and Periscope Timeframe: 2007 For many PR campaigns nowadays, leveraging social media tools to convey brand messaging has become de rigueur. Jockey International Inc., the iconic apparel company, did just that in...
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| 11-24-2008 | | Six Overlooked SEO Tips that Will Translate to Big Bucks
Every marketing tactic gets more scrutiny when budgets face the severity of a struggling economy. Put SEO under the microscope, and it consistently delivers. But marketers need to insure they are getting the most out of SEO, especially during a recession...
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