| Displaying 1 - 20 of 26 matching stories. |
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| 03-02-2009 | | Dare To Be Different and Get the Attention You Want
Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company's profile when it comes to attracting media attention. However, it must make sense in the framework of your team's PR strategy, says Barb Plunkett...
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| 02-23-2009 | | Legal PR Blog
Winner: Marler Clark LLP PS and Lexblog Campaign: Bill Marler's Marlerblog (http://www.marlerblog.com) For the past 15 years, Marler Clark has carved a niche as one of the top law firms specializing in representing victims of every major food illness...
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| 02-17-2009 | | Sustaining the Momentum
For an 18-month project like the Jamestown 2007/America's 400th Anniversary, which encompassed much detail and preplanning, it was necessary for the team players to come up with fresh tactics and unique messaging that would attract national and international...
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| 01-20-2009 | | Yes, Britney Spears Is Setting a Good Example: Three Must-Have Social Media Skills for 2009
The Internet is a twitter this month about a job posting for a social media manager for Britney Spears. While it’s certainly a newsworthy announcement for us social media types, it shouldn’t come as a surprise given that Britney is big business...
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| 01-12-2009 | | Mtg @ 2: Private Microblogs Make Internal Comms Short and Sweet
It may have started as a curious ritual among teens, aided and abetted by their growing dependency on mobile phones and text messages, but the concept of communicating via micro-messages that pack a punch has entered mainstream business. It's no longer a...
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| 01-12-2009 | | Case Study: Oil and Water: An Integrated Campaign Turns a Slippery Controversy Into a Two-Way Conversation
Company: ConocoPhillips Agency: Fleishman-Hillard Timeframe: 2006-2007 Within the last 10 years, skyrocketing gas prices coupled with a climate in crisis have caused a precipitous drop in national consumer confidence toward the oil and natural gas industry...
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| 12-22-2008 | | Case Study: System Reboot: How One Nonprofit's Revamped Web Site Helped Deliver Its Message to the Masses
In a city where 37% of the adult population cannot read well enough to fill out a job application, Chicago-based Open Books executives had their work cut out for them....
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| 12-15-2008 | | Quick Study: CMOs Not Interested in Socializing; Marketers Pressured to Show ROI; Millennial Journos Lead New Media Usage
*Social Networks a Low Priority for CMOs: Despite the cultural phenomenon that Facebook and MySpace have become the past five years, 55% of the CMOs at leading brands surveyed by Epsilon, in partnership with GfK Roper, said they're not too interested (22%)...
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| 12-11-2008 | | 2008 PR News Platinum PR Issue Winner: Video Program
The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country...
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| 11-25-2008 | | 2008 PR News Platinum PR Issue Winner: Social Media Campaign
The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country...
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| 11-25-2008 | | 2008 PR News Platinum PR Issue Winner: Web Site
The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country...
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| 11-24-2008 | | From Washington to the Web: Digital Democratizes Lobbying
Financial institutions may win the "award" for worst year ever, but the automotive industry has begun to give banking a run for its money. Last month, the companies that once defined the America's industrial and entrepreneurial spirit found themselves...
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| 11-24-2008 | | Quick Study: Not All CEOs Distrusted; Web Habits Give Marketing Fractured Focus; CR in Modern Economy; Jump in PSAs
*Heads of the Class: There may be a national and global shortage of trust in America's leaders, as reflected by the tarnished reputations of corporate America, the U.S. government and the country's financial system, but there is a bright spot: Recent findings...
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| 11-24-2008 | | Case Study: I See London, I See France: Social Media Campaign
Company: Jockey International Agency: Cone and Periscope Timeframe: 2007 For many PR campaigns nowadays, leveraging social media tools to convey brand messaging has become de rigueur. Jockey International Inc., the iconic apparel company, did just that in...
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| 11-20-2008 | | Case Study: The Entertainment Technology Center @ USC Puts Facebook under a Microscope
The Situation The Entertainment Technology Center @ USC (ETC@USC) brings together next-generation consumers and top entertainment, technology, and electronics companies to ascertain the impact of new technology on the consumer. The ETC’s goal is...
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| 11-19-2008 | | PR by the Numbers: Johnson & Johnson’s Mommy Problem
On November 12, the non-profit Babywearing International launched International Babywearing Week, a week when “nonprofit babywearing groups all over the world are celebrating babywearing, and thousands of volunteers are working to publicize the benefits...
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| 10-30-2008 | | Using Twitter to Join the Conversation
Millions of Internet users have flocked to Twitter, a messaging application that has become the rage among the technorati, attracting more than 12 million registered users to date. Top tech industry analysts, PR and marketing pros, editors and writers, social...
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| 10-27-2008 | | Case Study: Protecting Your Online Brand Rep: How One Company Tackled a Crisis While Another Stumbled
Company: Dell; Creative Labs Timeframe: May 2008 (for Dell); March 2008 (for Creative Labs) "Google never forgets..." -Slashdot, an online magazine How does your reputation look in Google? Half the people using the Internet today will use a search engine to...
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| 10-13-2008 | | Tip Sheet: Lessons Learned From PR Cases Abroad
When we compiled the first collection of international cases for The Evolution of Public Relations: Case Studies from Countries in Transition a decade ago, we had a very specific audience in mind. It was to be a handout for a "Teaching the Teachers" workshop...
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| 09-29-2008 | | Social Media Survey: Execs Have Motivation, Lack Confidence
The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices. That said, the more than 900 communications professionals who responded to the survey voiced a...
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