| Displaying 1 - 20 of 822 matching stories. |
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| 02-10-2012 | | Path Is on the Right Track to Win Back Users' Trust
After being called out for uploading user address book data, the mobile social networking app developer went "nuclear" to regain user trust....
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| 02-10-2012 | | Have You Updated Your LinkedIn Profile Lately?
LinkedIn keeps growing and piling up successive quarters of revenue growth....
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| 02-07-2012 | | How to Make Your Social Media Policy Stick
Creating a fluid, well-written social media policy is an investment in your organization's future, says Haynes and Boone partner Matthew Deffebach....
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| 02-07-2012 | | 5 Ways to Reinvent the Press Release With SEO
The press release still plays an important role in media relations, and Cision's Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements....
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| 02-06-2012 | | 4 Tips for Building 'Dark Sites' To Help In Times of Crisis
Wieck Media CEO Tim Roberts provides four tips for building a pre-populated destination to have waiting for the media in the event of a crisis....
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| 02-06-2012 | | How PR Can Forge Peaceful Coexistence With Wikipedia
Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia....
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| 02-06-2012 | | Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results
Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care's revamped online newsroom....
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| 02-06-2012 | | Charting the Industry: Is the Blog Fading? Don’t Bet On It
While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control....
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| 02-06-2012 | | Twitter, Mini-Controversies, All Part of Super Bowl Experience
Tweeters went on all-out blitz before and during the Super Bowl, widening the reach of flubs and obscene gestures....
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| 02-03-2012 | | Like All Brands, Presidential Campaigns Must Convert Followers to 'Customers'
A presidential campaign is a brand like any other, and as such should aim for engagement on Twitter, not just amassing followers....
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| 02-02-2012 | | Facebook's Message to Investors: Look to the Stars
Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook's initial valuation—just in case it's a slight disappointment....
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| 02-02-2012 | | PR News Poll: All Hands on Deck for Social Media
PR News asked members of its online community if everyone on their communications team is expected to engage in social media....
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| 02-01-2012 | | 5 Tips for a Successful Social Media Crisis Response
Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6's David B. Thomas provides five ways to organize a social crisis strategy....
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| 01-31-2012 | | Google+ Hangouts Gets Presidential Seal of Approval
President Obama's appearance on Google+ may have had promotional elements to it, but it was effective at putting the Hangouts feature on the map....
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| 01-31-2012 | | How to Determine Which Social Comments to Respond to in a Crisis
Not every tweet or comment requires a response during a crisis—here's a formula to help guide your social response strategy....
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| 01-30-2012 | | Vassar Opts for the One-Way Channel Crisis Response
When 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday....
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| 01-30-2012 | | Case Study: Using Twitter, American Airlines Defuses Security Incident
After receiving a phone call saying a bomb was on board one of its planes, American Airlines' social media-driven response was anything but phoned in....
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| 01-30-2012 | | B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation
B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets....
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| 01-30-2012 | | Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy
For the PR executive, it's not all about smart social media tactics—it's also about becoming a strategic leader in social media within your organization....
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| 01-30-2012 | | Ship Crisis Affects Cruise Industry Rep
In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster....
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