| Displaying 1 - 20 of 450 matching stories. |
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| 02-09-2012 | | Is the Next Target for Web Activists Your Favorite Device Maker?
Apple might want to take seriously the 200,000 signature-strong petition being delivered to store locations....
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| 01-18-2012 | | An Opportunity for Pinkberry to Do Good
Pinkberry has distanced itself from its co-founder, who was arrested for assault with a deadly weapon—but there is a better way to take control of a negative news cycle....
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| 01-16-2012 | | PR News Announces CSR Awards Finalists
Winners of the CSR Awards will be announced at a luncheon event on April 17 at the JW Marriott in Washington, D.C....
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| 01-13-2012 | | In a Bid for Transparency, Apple Unveils Its Latest Secret: Its Suppliers
Apple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices....
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| 01-02-2012 | | Issue Management: Solve a Potential Problem and Gain a Business Foothold
A combination of proactive risk management and brand positioning, issue management should be a key component of an organization's communications strategy....
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| 01-02-2012 | | Charting the Industry: Executive Bonus Pay Problematic for PR
In a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts....
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| 12-14-2011 | | Chuck E. Cheese's Tells the Kids to Lay Off the Heavy Machinery
Because of an internal communications snafu, some of the popular restaurant chain's franchises have been breaking child labor laws....
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| 12-13-2011 | | Taking a Swipe at Sweepstakes: Five Legal Issues You Must Know
Davis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks....
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| 12-12-2011 | | CSR Soars in 2011; Look for Better Integration With Biz Units in 2012
Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012....
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| 12-12-2011 | | Data Point: The Top Corporate Citizens And Their Presence on Facebook
PR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they're building their communities on Facebook....
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| 11-30-2011 | | 2011 PR People Awards - CSR Leader of the Year
Goodwill Industries' Kim Zimmer considers the launch of the Donate Movement her "PR touchdown."...
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| 11-14-2011 | | CR Reporting Rises Among Top 100 U.S. Companies
The number of top 100 U.S. companies reporting corporate responsibility initiatives has risen 11%, with more than a third of them reporting financial gains from their CR initiatives....
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| 11-14-2011 | | Holiday Jeer: Retailers Take Heat Over Black Friday Encroachment
Retailers have been opening for business earlier and earlier on Black Friday—and now, some are even opening on Thanksgiving night. One Target employee's online petition could lead to some consumer unrest....
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| 11-09-2011 | | 10 Internal Engagement Principles for CSR Initiatives
Internal engagement is a critical driver of CSR programs, says Deloitte's Jack McFadden, who offers up some CSR buy-in basics....
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| 11-07-2011 | | Tip Sheet: Avoid the Traps of Greenblushing and -bashing
Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?...
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| 11-07-2011 | | Sustainability Stagnant in Packaging
After a five-year trend of increased sustainability and innovation in the packaging sector, the emphasis on sustainability has slowed thanks in large part to harsh economic conditions....
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| 10-31-2011 | | Community Involvement Strategies: Be Nice, But Be Smart, Too
It's good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program....
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| 10-10-2011 | | Consumers Demand Greater Corporate Responsibility
Your company's next CSR initiative may be its most important yet, as the majority of global consumers believe companies have a responsibility to address key social and environmental issues beyond their local communities....
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| 10-04-2011 | | AT&T Wins Digital PR Award for 'The Last Text' Documentary to Curb Texting While Driving
The Last Text, AT&T's 10-minute film featuring real accounts of how lives were affected by texting while driving, earned a Good Morning America exclusive and 62,000 pledges to stop the habit....
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| 10-03-2011 | | Case Study: Have a Million Minutes to Give? Northwestern Mutual Employees Did, as a PR-Rich Going-Away Gift for a CEO
To mark its longtime CEO's retirement, Northwestern Mutual's communications team blended employee comms, internal relations and CSR together for what resulted in a PR bonanza....
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