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| Displaying 1 - 9 of 9 matching stories. |
 | | | 05-23-2008 | | Zuckerman Gives Keynote Address at PRSA-Big Apple Awards; Predicts Further Economic Woes
Thoughts of the dire economy and the housing market crisis weighed heavily on Mort Zuckerman’s mind as he delivered the keynote speech at last night’s 2008 PRSA-Big Apple Awards held in the Rainbow Room. With an oracular air, the editor-in-chief...
| | | | | 02-25-2008 | | 2008 Legal PR Awards
Attached is a special issue of PR News profiling the winners of the Legal PR Awards. These awards honor the most outstanding crisis communications efforts among corporations and agencies, and the top PR campaigns among law firms. Legal PR Blog Winner: Ford...
| | | | | 01-08-2008 | | Pitching Bloggers
Before the Internet, it used to be that traditional media (TV, print, radio) was the avenue PR people targeted for their pitches. But now with the predominance of Web 2.0 and nontraditional media platforms, that thinking is not longer extant. Blogs have...
| | | | | 12-07-2007 | | Luxury Brands Seek to Build CSR Awareness, According to New Study
Last week over fifty newspapers and magazines from Britain, Brazil, Australia, New Zealand, Italy and Switzerland reported on the corporate responsibility of the world's largest holding companies of luxury brands. For the first time they had been...
| | | | | 10-16-2007 | | All is Platinum
PR News kicked off the fall season by presenting the Platinum PR Awards at Manhattan’s Grand Hyatt on October 16. The awards, whose categories ran the gamut from Branding and Event Marketing to Multicultural Campaign and Satellite Media Tours, were a...
| | | | | 09-12-2007 | | Steve Jobs Rocks the Vote
Not all technophiles may be believers, but Apple has certainly wooed enough users to be considered among the best brands in its industry – and beyond. From iPods to MacBooks, its products are recognizable, user-friendly and appealing to people...
| | | | | 09-03-2007 | | Kids These Days – As If Dog Fighting Wasn’t Enough
Apparently Michael Vick’s inhumane extracurricular activity hasn’t only wrecked his reputation; now his generation is taking a fall as well. As reported by others around the Web, Vick’s Falcons teammate, defensive end Chuck Smith...
| | | | | 09-01-2007 | | Toys for Tots: Who Should Really Be in the Hot Seat?
Made in China. It’s a common epithet attached to hundreds of millions of brands that circulate worldwide, but events in recent months have made it a tagline befitting of the grim reaper. Glaring safety oversights of Chinese producers and manufacturers...
| | | | | 08-15-2007 | | Oops, They Did It Again
Cyberspace is not a playground, or a mud-wrestling pit, or a platform for flame-throwers. It’s a lesson you’d think you’d be telling your 14-year-old kid who doesn’t understand the risk of his wacky (or risqué) blogosphere...
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