Anti-Drug Campaign Moves to the Web

What is the antithesis of drug culture and how can it be glorified? This challenge was established in 1998 when Congress enacted legislation approving a billion-dollar media
campaign to nip drug use in the bud. The "National Youth Anti-Drug Media Campaign" promised to go beyond the "Just Say No" campaign of the 80s. Instead, this initiative would
focus on deep-rooted messages of empowerment and "anti-drug" solutions - e.g., sports, music, hobbies, friends, solid parenting, strong role models and self-esteem.