To some, ads are the scourge of social media. Of course, brand marketers spend much time fixated on digital advertising. Ad blocking is their scourge. The next steps are anti-ad blocking measures. A new study from university researchers, first reported in TechCrunch, looked at less-obvious anti-ad blockers. It found some 30% of the top 10,000 sites use anti-ad-blocking measures, far more than initially thought.
