The Harris/Impulse Research Public Relations Client Survey was released last week, an annual survey of approximately 1,300 clients of U.S. PR firms. It's the largest and most
comprehensive survey of its kind, tracking quality, awareness and ranking according to practice area. As the tables below indicate, five of the top PR agencies in the country
share the spotlight in terms of quality and awareness:
|
Quality Reputation
(non-clients familiar with each PR firm but do not employ it) |
|||
|
Firm
|
2003
|
2002
|
2001
|
| 1. Fleishman-Hillard |
67%
|
56%
|
56%
|
| 2. Ketchum |
60%
|
54%
|
49%
|
| 3. Edelman |
56%
|
48%
|
46%
|
| 4. Burson-Marsteller |
55%
|
54%
|
49%
|
| 5. Hill & Knowlton |
51%
|
46%
|
46%
|
|
Total Awareness
(non-clients familiar with each PR firm but do not employ it) |
|||
|
Firm
|
2003
|
2002
|
2001
|
| 1. Fleishman-Hillard |
96%
|
69%
|
36%
|
| 2. Hill & Knowlton |
81%
|
68%
|
49%
|
| 3. Edelman |
77%
|
66%
|
48%
|
| 4. Burson-Marsteller |
73%
|
62%
|
42%
|
| 5. Ketchum |
67%
|
64%
|
40%
|