ANNIVERSARY CAMPAIGN

OGILVY PR WORLDWIDE AND DUPONT CORIAN

BRINGING STYLE TO THE SURFACE WITH DUPONT CORIAN

IN THE BEGINNING

IN 2007, OGILVY PR WORLDWIDE WAS TAPPED TO REPOSITION THE 40-YEAR DUPONT CORIAN AS A PREMIUM BRAND AMONG CONSUMERS, DESIGNERS AND ARCHITECTS. THE GOAL WAS TO DRIVE CONSUMERS

AND PROFESSIONALS TO CHOOSE CORIAN, THE SOLID SURFACE COUNTERTOP, FOR THEIR DESIGN NEEDS.