Andrea Lavinthal

Style Director
People Digital
@peoplemag
@stylewatchmag
@andilavs

Currently the style director for People.com, Andrea Lavinthal oversees all fashion and beauty content on the site as well as all People StyleWatch social media platforms including Facebook, Twitter, Pinterest, Vine, Instagram and Tumblr.

Andrea got her start in publishing when she joined the beauty department at Cosmopolitan magazine in 2001. After five years as a beauty editor, she became the content editor for Cosmo Radio on Sirius XM where she co-hosted a weekly show covering beauty, fashion and lifestyle topics. During that time she launched the blog, "Sexy Beauty Secrets" on cosmopolitan.com, which she wrote daily for over a year. After a stint at Hearst Digital Media's first beauty site, RealBeauty.com, Andrea joined Us Weekly as the online style & beauty director.

She is also the co-author of three books: The Hookup Handbook, Friend or Frenemy and Your So-Called Life.