…And Tactics

The results offer a snapshot into how the last two years of corporate scandals have started to erode the trust between business and the media, with each side looking at the
other with an increasingly skeptical eye. "These are some troubling statistics," says Ron Hanser, president and principal of Hanser & Associates. "What PR people can do [to
improve businesses relationship with the media] is to simply assure the media that you are telling the truth. Tell it all. Tell it fast, and try to create transparency."