Frank Ovaitt, co-chairman of the Institute for Public Relations, which commissioned the study with the International PR Association and H rriyet, a Turkish daily, says
communication execs working for multinationals can be both victims of bribery -- in terms of being asked to grease palms -- or could be part of the problem. "They may be paying
journalists off because the locals say that's the way things are done."
Thus, communication execs need to make sure all their efforts are consistent from one country to the next. "The key is: are you doing something in one country that would
embarrass you in another?" says Ovaitt The entire report is available on http://www.instituteforpr.com.