Sure, there might a few bumps in the digital highway but PR execs must familiarize themselves with all of the latest gadgets lest they end up road kill.
"The survey results show that DVD-Rs and PVRs have entered the mass-market phase of their growth curves," says Paul Carlton, executive director, ChangeWave Alliance. "Satellite
radio is still in the early adopter phase, but all three promise to be robust performers for 2003 and beyond."