…And Tactics

Firms that have a stake in transatlantic relationships will have
to take a step back to determine whether American attitudes about
French and German products are a flash-in- the-pan or a long-term
phenomenon. "The way to pour water on the fire is improving these
relationships at both the private and governmental levels," says
Philip Diehl, co-chair of F-H's Public Affairs Practice. Another
remedy is to view the situation as an opportunity to craft a clever
ad campaign a la French's Mustard, which recently put out a news
release proclaiming: "The only thing French about French's Mustard
is the name! Robert T. French's All-American Dream Lives On."