And Tactics…

If you are a communications executive working at a company that
wants to go public -- or an agency rep advising a company mulling
such a move -- we have two words of advice: Sit tight. There have
been numerous postponements lately among companies that want to go
public. The reason? They've realized they won't get the best price
for their offer because the markets are still so distracted by the
war in Iraq. Best to wait for the war's official end, see how the
markets respond and then revive the IPO strategy.