Anatomy Of A Mid-Sized PR Agency

There's been quite a bit of industry coverage lately heaping
praise on the benefits of large, multinational networks. We read
that the Fortune 500 powerhouses are increasingly
consolidating their accounts with these behemoths, believing that
"bigger is better." But is it? Will all the top global corporations
eventually couple with the WPPs, Omnicoms and Interpublics of the
world, leaving the scraps only for mid-sized agencies and startups
? Should mid-sized PR agencies simply pack up their tents and go
home? Hardly.