As president of SHIFT Communications, Amy Lyons provides the leadership and counsel to position SHIFT at the forefront of the PR industry. Primarily responsible for the overall strategic direction of the agency, Amy is tasked with ensuring that SHIFT continues to deliver the creativity, innovation and service offerings that its clients have come to expect. Working hand-in-hand with SHIFT’s senior team in Boston, San Francisco, New York and Austin, Amy pulls from a 15-year communications career and a keen understanding of the operational discipline and talent focus needed to grow a successful agency and, specifically, advance SHIFT’s mission and business objectives.
Prior to assuming the role of president, Amy was a vice president of account service at SHIFT, where she led an impressive roster of B2B accounts with a primary focus on directing strategy and messaging development.
Amy serves on the boards of the Ronald McDonald House Charities of Eastern New England and The Boston Chamber of Commerce, Women’s Advisory Board.