Americans’ Optimism Reigns Supreme; Celebrities Largely Ineffective in Ads; Customer Service Smells

â–¶ Optimism Up in U.S.: According to results of a new Gallup poll, twice as many Americans think the U.S. economy will be better rather than worse in 2011. Gallup analysis suggests this could represent either the generally optimistic nature of Americans, or it could reflect views of a recovering economy. Poll results include: