American-Arab PR Pro Masters ‘Nuanced’ PR in Wake of Sept. 11

Think your PR task is tough? Just try representing the American-Arab Anti-Defamation Committee in the emotionally charged, highly complex political and social environment of
post-9/11 America. It keeps Hussein Ibish, communications director, on duty at all hours (see "A Day in the Life"), and he wasn't even trained for this gig.