Alzheimer’s Campaign Peaks Public and Media Interest

The PSA for the Alzheimer's Association, a Chicago-based volunteer organization that funds research and awareness of the disease, features classic Hollywood starlet Rita
Hayworth dancing nimbly across the screen. It drives home the fact that Alzheimer's affects even the world's prettiest and most famous faces; the disease took Hayworth's life.
Part of the effectiveness of the message, says Danny Chun, the association's director of media relations, is that Alzheimer's can affect anyone.