Agency Salaries Ride the Boom/Bust Waves

Compared to the corporate side, salaries for PR execs on the agency side are down significantly this year. "Corporate salaries have lost ground, but not to the extent that the
agency side has," says Dennis Spring, president of executive search firm Spring Associates Inc., which provided the salary data in this issue exclusively to PR NEWS. In the late
1990s, PR agency base salaries increased, in many cases, beyond corporate levels, mainly because of all those fat budgets that tech companies were showering on PR agencies. The
windfall forced the agencies to hire new people to handle all the new business. Well, now a lot of those tech companies have flamed out, and the downsizing of agency salaries
reflects the trend.