Earlier this month, Prospect Associates and The American Institutes for Research partnered to strengthen both organizations' ability to provide behavioral and social science
research and science-based health information.
(Prospect Associates, Ann Horton, 301/592-8600, ext. 2308; AIR, Kent Ashworth, 202/342-5146)
Grey Healthcare Group recently launched a new consumer relationship marketing division called Consumer Health Formula. The division, headed by Andy Deutch and Nina Wachsman,
combines the agency's direct-to-patient/direct-to-consumer capabilities with several of its new strategic acquisitions to enhance customer retention efforts and expedite new
product launches.
(Grey, Wendy Hauser, 212/886-3058)